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• Don't Hold Back: Speak Your Mind on Social MediaMargarita Hakobyan
  Neutrality on social media can hinder true customer engagement. So, instead of focusing on being neutral, focus on being authentic.
  Content, Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media, Twitter
• How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
  Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
  B2B Marketing, Case Studies, Content, Customer Relationships, Hiring Outside Resources, Public Relations, Sales, Writing
• Five Ways to Beat Content Format FatigueMarie Dollé
  Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content.
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing
• How to Find the Best B2B Copywriters: A 10-Point GuideAllan Davies
  The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  B2B Marketing, Case Studies, Content, Content Marketing, Copywriting, Hiring Outside Resources, Web Content, White Papers, Writing
• Five Quick Tips for Bringing Order to Your Creative Team--Without Wrecking Its MojoJoe Staples
  For some creatives, the business side of creative work can be a buzzkill. But without order, the work won't get done. Here are some tips for introducing order without squelching ...
  Content, Creativity, Management, Thought Leadership
• Six Simple yet Effective Ways to Make the Most out of TwitterPooja Lohana
  Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here ...
  Advertising, Content, Content Marketing, Feedback, Inbound Marketing, Social Media, Social Networking, Twitter
• #SocialSkim: YouTube TrueView Joins AdWords, Plus 12 More Stories in This Week's RoundupAngela Natividad
  TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• A Simple Content Formula to Build Trust in InnovationHywel Curtis
  Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help.
  Brand Positioning, Content, Content Marketing, Content Strategy, Customer Relationships, Customer Retention, Writing
• Are Brands Creating High-Quality Content?Ayaz Nanji
  Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands.
  Content, Content Marketing, Research Summaries
• Four Important SEO Trends for 2015Ayaz Nanji
  Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent ...
  Content, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• #SocialSkim: All About Facebook M, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, ...
  Content, Creativity, Customer Engagement, Customer Relationships, Facebook, Instagram, Marketing Strategy, Snapchat, YouTube
• The Current and Future Role of Visual Media in MarketingAyaz Nanji
  Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the ...
  Content, Research Summaries, Survey Data, Videos
• What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]Verónica Jarski
  You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it?
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Relationships, High-Tech Marketing, Personalization
• Five Skills You Need to Curate Standout ContentElisa Silverman
  At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Sales
• What Brands Need to Know About Visual Social Media [Infographic]Verónica Jarski
  Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.
  Content, Content Marketing, Content Strategy, Instagram, Pinterest, Social Media, Tumblr
• #SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your ...
  Content, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Six Effective Ways to Clear 'Content Block' [Infographic]Al Gomez
  Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We ...
  Content, Content Marketing, Content Strategy, Copywriting, Research, Writing
• #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's RoundupAngela Natividad
  Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Google, Instagram, LinkedIn, Market Research, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim
• Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of AppsRazwana Wahid
  You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add ...
  Content, Copywriting, Customer Acquisition, Market Research, Product Marketing, Sales, Writing
• Three Tools to Help You Generate Killer Content IdeasJeff Julian
  For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite ...
  Blogging, Content, Content Marketing, Content Strategy, Writing