Content

Topics » Articles » Content

• Seven Tools for Creating Infographics Without Using PhotoshopTamas Torok
  This article will compare various tools for creating infographics to help you find the right tool for your own infographic marketing needs.
  Collaboration, Content, Content Marketing, Creativity, Websites
• Three Easy Tips for Hyper-Personal Push NotificationsMomchil Kyurkchiev
  For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away.
  Content, Customer Communications, Customer Experience, Mobile Marketing, Personalization, Segmentation, Smartphones, Targeting
• Can Facebook Win the Video Marketing Battle?Kevin Johnson
  The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they ...
  Content, Customer Engagement, Digital Marketing, Facebook, Videos, YouTube
• How to Use Analytics to Prove the Impact of YouTube MarketingMark Hansen
  Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the ...
  Content, Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, Online Marketing, ROI, Social Analytics, Videos, Web Analytics, YouTube
• Creating Personas From Your Website Visitors Is a Win-Win for You and ThemLuke Rees
  To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so.
  Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Marketing Strategy, Websites
• The Three Keys to Mastering Marketing in Today's Noisy MarketplaceLinda Popky
  Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you ...
  Community, Content, Customer Communications, Customer Relationships, Digital Theory, Direct Marketing, Marketing Operations, Marketing Planning, Marketing Strategy, Personalization, Social Media, Strategy, Technology
• How B2B Content Marketers Are Missing the MarkAyaz Nanji
  B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Marketers, Stop Hesitating and Start Embracing InstagramBob Sybydlo
  Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base.
  Brand Management, Brand Positioning, Branding, Collaboration, Community, Content, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Instagram, Social Media
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Three SEO Pitfalls That Will Wreck Your WebsiteBrad Shorr
  Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due ...
  Content, Copywriting, E-Commerce, Keywords, Landing Pages, Lead Generation, Links, Search Engine Marketing, SEO, Websites
• How Marketers and Bloggers Are Working TogetherAyaz Nanji
  How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Digital Marketing, Research Summaries, Survey Data
• Five Tips to Make Your Content Stand Out From the CrowdGavin Finn
  Improve your content's chances of being seen and shared by following these content marketing tips.
  B2B Marketing, Content, Content Marketing, Content Strategy, Writing
• #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's RoundupAngela Natividad
  It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Online Marketing, Presentations, Social Media, Social Networking, Twitter, YouTube
• Engaging on LinkedIn: Five Strategies for Sales and Marketing LeadersKristina Jaramillo
  A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it ...
  Career Management, Community, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Sales, Social Media, Thought Leadership
• Five Ways to Prove Marketing's Value by Saving Sales CostsAndrew Davies
  Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales
• Communicate Like a Founding Father: Three Simple Lessons From the Declaration of IndependenceBrian Burkhart
  Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
  Content, Customer Communications, Presentations, Sales, Web Content, Writing
• #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s RoundupAngela Natividad
  Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay ...
  Advertising, Content, Content Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Retail Marketing, SlideShare, Social Media, Social Networking, SocialSkim
• Five Marketing Lessons From Taylor Swift, Brand SavantKatie L. Fetting
  Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her ...
  Brand Loyalty, Brand Management, Branding, Career Management, Content, Customer Engagement, Customer Loyalty, Customer Relationships, Marketing Strategy, Social Media
• The Do's and Don'ts of Writing a Customer Case Study [Infographic]Verónica Jarski
  Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
  Case Studies, Content, Content Marketing, Copywriting, Creativity, Customer Insight, Writing
• Eight Powerful SlideShare Features You May Not Be Using [Infographic]Barry Feldman
  There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
  Content, Content Marketing, Inbound Marketing, Lead Generation, LinkedIn, PowerPoint, Presentations, SlideShare, Videos, Web Analytics