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• Five Ways to Use Location-Based Marketing Right NowJD Nyland
  Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  Content, Customer Engagement, Customer Loyalty, E-Commerce, Local Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing
• The Strategy That Got Slack to 500,000 Users and Made It a $1 Billion CompanyArt Zabalov
  Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer ...
  Content, Customer-Centric, Customer Relationships, Feedback, Testimonials, User-Generated Content
• These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)Jeff Sierra
  With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Keywords, Sales, Social Media, Web Content, Writing
• Consumers' Mobile Video Viewing Habits [Infographic]Ayaz Nanji
  More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data, Videos
• The Revolution Will Be Curated: Here's What That Means for PRBob Geller
  These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of ...
  Content, Press Releases, Public Relations, Social Media, Web Content, Writing
• Seven Content Marketing Metrics That Would Make Your Math Professor ProudPawan Deshpande
  Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, ROI, Sales
• Content Marketing Agency Benchmarks: Pricing, Production, and MetricsAyaz Nanji
  Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.
  Content, Content Marketing, Marketing Strategy, Research Summaries, Survey Data
• Discover the Right A/B-Testing Formula Without Going Mad [Infographic]Verónica Jarski
  Overwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first.
  Advertising, Content, High-Tech Marketing, Marketing Strategy, Testing, Web Content, Websites
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• How to Grow Your Social Communities With VisualsPoppie Pack
  Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an ...
  Branding, Community, Content, Digital Marketing, Facebook, Instagram, Pinterest, Social Analytics, Social Media
• Seven Habits of Highly Engaging Facebook Content CreatorsDrew Bernard
  Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
  Career Management, Content, Content Marketing, Customer Behavior, Customer Relationships, Facebook, Social Media
• 29 Essential Content Marketing Metrics [Infographic]Verónica Jarski
  You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.
  Content, Customer Engagement, Email, Lead Generation, Sales, Social Media, Websites
• How to Write Killer Services Descriptions: Five Mistakes and Their FixesGillian Vallee
  How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
  Content, Lead Generation, Print Collateral, Sales, Services Marketing, Web Content, Writing
• A Google Penguin Penalty Recovery GuideShane Barker
  If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have ...
  Content, Google, Keywords, Links, Search Engine Marketing, SEO
• 10 User Experience Testing Tools Marketers Need to Know AboutVishveshwar Jatain
  No matter how much effort you've put into designing your website or mobile app, the proof of the pudding is in the testing, which allows you to learn what the ...
  Content, Customer Behavior, Testing, Web Analytics, Website Design, Websites
• #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Retail Marketing, Small Business, SMBs, Social Analytics, Social Media, SocialSkim, Twitter, Vine
• Travel Blogging Trends, Insights, and Pet Peeves [Infographic]Ayaz Nanji
  Half of successful travel bloggers say blogging is their full-time job, according to a recent report from the Abbi Agency.
  Blogging, Blogging Strategy, Content, Public Relations, Research Summaries, Survey Data
• Five Simple Ways to Make Your Press Release Stand OutNash Riggins
  For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand ...
  Content, Press Releases, Public Relations, Writing
• Three Tactics and a Bunch of Content Tools You Can Use in Social Media CampaignsJessica Davis
  Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
  Content, Content Marketing, Social Analytics, Social Media, Web Content, Web Copy
• Webinar Benchmarks for MarketersAyaz Nanji
  What percentage of webinar registrants actually attend on average? Which days and times are most popular for conducting events? How long do people tend to watch for? Are most webinars ...
  Benchmarking, Content, Content Marketing, Research Summaries, Survey Data, Webinars