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• Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]Verónica Jarski
  Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.
  Content, Customer Communications, Inbound Marketing, PPC Campaigns, SEO, Social Media, Websites
• B2B Content Marketing: Top Tactics, Goals, and ToolsAyaz Nanji
  Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data, White Papers
• Seven Tips for Developing Good, Relevant, and Actually Interesting ContentSarah Bricker
  Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and ...
  Content, Content Marketing, Content Strategy, Keywords, Project Management, Research, Writing
• 'Instant Digital Gratification': 15 Stats You Need to Know [Infographic]Brian Rigney
  Consumers today demand instant digital gratification. Check out these recent must-know stats that explore marketing through the lens of instant digital gratification.
  Content, Customer Behavior, Customer Experience, Websites
• Respect Digital Rights or Watch User-Generated Content BackfirePetri Rahja
  User-generated content (UGC) has become the lifeblood of social marketing campaigns—but it is also a ticking bomb for marketers who neglect intellectual property rights.
  Content, Content Marketing, Customer Relationships, User-Generated Content
• How to Get Great Content From Your Colleagues: Five Rules for SuccessDave Hochman
  Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  Career Management, Content, Content Marketing, Content Strategy, Management, Project Management, Thought Leadership, Writing
• Four Things You Need to Know About Content CurationChristian Jorg
  Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
  Content, Content Marketing, Customer Engagement, Engagement, Inbound Marketing, Lead Generation, Marketing Strategy, Measurement, Social Media
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events
• Video: The Contender Takes the Marketing TitleGary Lipkowitz
  Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Email, Engagement, Landing Pages, Lead Generation, Marketing Strategy, Videos, Websites
• 10 Do's and Don'ts of Using Data and Research in PresentationsJosh Knauer
  How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work ...
  Career Management, Content, Data, PowerPoint, Presentations, Research, Sales
• Six Practical Tips for an Integrated Content StrategyBrad Dodge
  With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Marketing Automation, Marketing Strategy, Measurement, Metrics, Personalization, Public Relations, Social Media
• Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]Seamas Egan
  Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.
  Content, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Automation
• Social Media Is the Best Marketer for Your Events [Infographic]Verónica Jarski
  Planning an event? Don't forget the social media. After all, it boosts event attendance and increases attendee engagement.
  Advertising, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• SEO Spotlight: Five Strategies to Take You Through to 2016Rohan Ayyar
  Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these ...
  Blogging, Content, Google, Keywords, Mobile Marketing, Search Engine Marketing, Search Engines, SEO, Social Media
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest, Search Engine Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Influencer Marketplaces: Your Beeline to Bloggers for Product Reviews (and Not Just)Barry Feldman
  You've heard of influencer marketing—but "marketplaces"? It's a smart idea (and the next big thing): Brands go there to find and hire bloggers to write reviews or mention them in ...
  Advertising, B2C, Blogging, Brand Management, Content, Influencer Marketing, Online Marketing, Product Marketing, Public Relations, Retail Marketing, Social Media
• Eight Ways to Improve Your Search Engine RankingsGavin King
  The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good ...
  Blogging, Content, Keywords, Links, Mobile Marketing, Search Engine Marketing, SEO, Videos
• Five Undeniable Reasons Your Nonprofit Needs a BlogAmy Butcher
  Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
  Blogging, Blogging Strategy, Content, Customer Engagement, Millennials, Nonprofits, Websites, Writing
• Four Tips for Turning Employees Into Strategic Content CreatorsDurjoy Patranabish
  A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  Career Management, Content, Content Marketing, Engagement, Inbound Marketing, Project Management, Thought Leadership, Web Content, Writing
• Visual Marketing: Top Tactics and ChallengesAyaz Nanji
  Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.
  Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos