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• The Six Superpowers of Video StorytellingMary Pedersen
  Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story.
  Brand Management, Brand Positioning, Branding, Content, Content Strategy, Videos
• 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand OutPuranjay Singh
  You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
  Blogging, Content, Inbound Marketing, Lead Generation, Links, Social Media, Web Analytics, Web Content, Web Copy, Writing
• How to Test Your Email Campaign [Infographic]Verónica Jarski
  Test your emails to find out the best way to engage your subscribers and develop your email channel.
  Content, Content Strategy, Email, Email Campaigns, Email Marketing, Marketing Strategy, Testing
• How to Measure the Success of Your Guest Post or ArticleAyodeji Onibalusi
  Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most ...
  Blog Comments, Blogging, Content, Content Marketing, Inbound Marketing, Measurement, Writing
• #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck ...
  Advertising, Content, Digital Marketing, Digital Theory, Engagement, Facebook, Instagram, Location-Based Marketing, Mobile Marketing, Publishing, Social Media, SocialSkim, Twitter
• Don't Run From Online Ratings: Four Tips for the Age of TransparencySusan Solomon
  The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.
  Content, Customer Behavior, Customer Relationships, Customer Satisfaction, Customer Service, Data, Public Relations, Reputation Management, Testimonials
• The Six Key Players on Your Content Marketing TeamSandra Gudat
  Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key ...
  Career Management, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Operations
• 21 Tips for Unlocking Your Creative Genius [Infographic]Verónica Jarski
  Need some marketing inspiration? The following infographic is packed with tips to boost your creativity.
  Career Management, Content, Creativity, Writing
• The Seven Most Efficient Marketing Techniques for Growing an E-Commerce BusinessCatalin Zorzini
  Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to ...
  B2C, Blogging, Content, Customer Service, E-Commerce, Email Marketing, Retail Marketing, Social Media, Website Design, Websites
• Five Incredibly Specific Tactics for Writing Enchanting CopySonja Jobson
  The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
  Content, Content Marketing, Copywriting, Customer Acquisition, Customer Relationships, Engagement, Social Listening, Web Content, Web Copy, Writing
• Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for YourselfJordan Kretchmer
  What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Social Media, User-Generated Content
• #SocialSkim: Facebook Native Ad Updates, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Native Advertising, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Web Forms That Convert: Five Things to A/B-TestAlexandra Recasan
  Contact forms, request-a-quote forms, market research forms, newsletter subscription forms... so many kinds of forms! If only you had a silver bullet for easily crafting a form that perfectly converts.
  Content, Copywriting, Customer Experience, Lead Generation, Newsletters, Testimonials, Testing, Web Copy
• How to Build Sales Tools (Content and Collateral) That Actually WorkMark Yeager
  Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can ...
  B2B Marketing, Collaboration, Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]Verónica Jarski
  About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.
  Content, Content Strategy, Marketing Strategy, Pinterest, Social Media
• #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!Angela Natividad
  Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, Marketing Strategy, Pinterest, Social Media, SocialSkim, Twitter, Videos
• Four Reasons Video Marketing on Instagram Is So Much Better Than on VineDane Atkinson
  Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down.
  Consumer Electronics, Content, Content Marketing, Instagram, Mobile Marketing, Social Media, Videos, Vine
• The Idea Generation Formula: How to Consistently Deliver Great IdeasBen Harper
  Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  Career Management, Content, Content Marketing, Content Strategy, Creative Briefs, Data, Marketing Planning, Marketing Plans, Project Management
• Technology Is for Storytelling, Not Just for Looking TrendyJosh Cohen
  Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story.
  Brand Management, Content, Content Strategy, Creativity, Marketing Strategy, Technology