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• Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]Verónica Jarski
  Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.
  Blogging, Content, Content Strategy, Copywriting, Marketing Strategy, Writing
• Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy CommunicationsEmily Konouchi
  In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
  Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Writing
• These Types of Memories Help Customers Remember YouCharles Young
  The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember ...
  Ad Copy, Advertising, Content, Content Marketing, Customer Relationships, Customer Retention
• These Five Handy Strategies Will Expand Your Marketing InfluencePhil Gerbyshak
  You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and ...
  Content, Content Marketing, Email, Newsletters, Sales, Social Media, Thought Leadership
• #SocialSkim: Facebook Eyes Your Phone Calls, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for ...
  Advertising, Content, Facebook, Instagram, Mobile Marketing, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter, Web Content
• Seven Tips for Effective Local SEOArundhati Sriraman
  SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
  Blogging, Content, Customer Experience, Local Marketing, Search Engine Marketing, SEO, Testimonials
• How B2B Tech Companies Market ProductsAyaz Nanji
  Which tactics, channels, and content types do B2B technology companies use most to market products?
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Product Marketing, Research Summaries, Survey Data
• Writing Responsibly When Writing Responsively: Six Simple TipsSusan Solomon
  When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
  Content, Copywriting, Mobile Marketing, Web Content, Website Design, Websites, Writing
• Think Like a Publisher and Use These Six Types of Custom ContentDavid Palmer
  The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Writing
• Seven Tips for Effective Digital Coupon Marketing [Infographic]Verónica Jarski
  Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.
  Consumer Electronics, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Sales
• Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]Chris Lucas
  Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit ...
  Content, Google, Mobile Marketing, Search Engine Marketing, Smartphones, Web Content, Website Design, Websites
• Email Etiquette: Do Consumers Like Humor and Informality?Ayaz Nanji
  Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?
  Content, Email, Email Marketing, Research Summaries, Survey Data, Writing
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine
• Avoid Infringement Troubles: Six Ways to Simplify Digital Rights ManagementLeslie Weller
  What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to ...
  Content, Corporate Blogging, Corporate Communications, Digital Marketing, Management, Marketing Communications, Web Content
• The Easy Way to Go Global With Inbound MarketingFrançoise Henderson
  Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it ...
  Content, Content Marketing, Inbound Marketing, International Marketing, Lead Generation, Lead Nurturing, Local Marketing, Marketing Strategy, SEO
• Quick Tips for Perfecting Your Instagram Strategy [Infographic]Verónica Jarski
  Users have shared more than 30 billion photos on Instagram since the visual social network launched in 2010. Stand out from the crowd by following these tips.
  Content, Customer Engagement, Instagram, Marketing Strategy, Social Media
• What B2B Buyers Value Most on Vendor WebsitesAyaz Nanji
  B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data, Web Content, Websites
• How to Use Quizzes for Lead GenerationJosh Haynam
  Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant ...
  Content, Content Marketing, Email, Email Lists, Inbound Marketing, Lead Generation, Web Content
• How Marketers Brainstorm and Use Content IdeasAyaz Nanji
  Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
  Blogging, Content, Content Marketing, Content Strategy, Creativity, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s RoundupAngela Natividad
  All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter, Vine, YouTube