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• Seven Marketing Mistakes That Cause Chargebacks and Profit LossJessica Velasco
  Marketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits ...
  Content, E-Commerce, Product Marketing, Retail Marketing, Social Listening, Social Media, Website Design, Websites
• What Email Marketers Can Learn From Late Show With David Letterman [Infographic]Seamas Egan
  Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power.
  Content, Creativity, Email, Email Marketing, Email Subject Lines, Writing
• Why Your Content Management System Must Be Omnichannel-ReadyJoanna Madej
  As channels proliferate, CMSes built around page editing will no longer suffice to keep up with business needs.
  Brand Management, Content, Content Marketing, Content Strategy, High-Tech Marketing, Marketing Strategy
• Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page CopyAmanda Durepos
  Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
  Ad Copy, Content, Content Marketing, Copywriting, Customer Acquisition, Landing Pages, PPC Campaigns, Web Content, Websites, Writing
• Overcome B2B 'Content Marketing Crash' in Four MovesLisa Calhoun
  Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Relationships, Marketing Strategy, Newsletters, Positioning, Public Relations, Publishing
• Seven Reasons Millennials Don't Care About Your Content [Infographic]Verónica Jarski
  Is your content resonating with Millennials? It might not be if you're doing these seven things.
  Content, Content Marketing, Content Strategy, Millennials
• #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela Natividad
  See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
  Advertising, Career Management, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, Facebook, Humor, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Twitter, Videos
• Create a Killer Email Call to ActionPaul Ford
  Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
  Content, Email, Email Marketing, Engagement, Writing
• Curating Content: A Few Principles and Tools to Guide Your EffortsGreg Shuey
  When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Social Media, Web Content
• Does Your Content Marketing Need a DAM Makeover? [Infographic]Verónica Jarski
  Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?
  Content, Content Marketing, Content Strategy, Data, Digital Marketing
• The Keys to an Effective Profile PhotoAyaz Nanji
  Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler.
  Career Management, Content, Research Summaries
• These Six Stupid Marketing Metrics Need to DieLarry Kim
  It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Websites
• #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the ...
  Advertising, AI, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• How Millennials Consume NewsAyaz Nanji
  Some 82% of millennials say they get at least half of their news from online sources, according to a recent report from the Media Insight Project.
  Content, Customer Behavior, Demographics, Research Summaries, Survey Data
• Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do'sPeter Linn
  Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your ...
  Branding, Content, Customer Behavior, Customer Communications, Customer Experience, Customer Relationships, Customer Service
• How Copywriting Can Build Your Brand AuthorityJamie Thomson
  When you're recognized as a brand authority, you become the go-to business in your industry, you can be more selective with clients, and you can charge higher rates that reflect ...
  Brand Awareness, Brand Positioning, Content, Copywriting, Customer Behavior, Positioning, Value Propositions, Web Content, Web Copy, Writing
• How to Nurture Your Leads With Narrative [Infographic]Verónica Jarski
  Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
  Brand Management, Content, Content Strategy, Creativity, Writing
• Top Six Email Marketing Trends You Need to Keep Pace WithLiga Bizune
  Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  Content, Customer Engagement, Digital Theory, Email, Email Campaigns, Email Marketing, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Personalization, Videos, Web Analytics
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos
• How Many Americans Subscribe to Streaming Video Services?Ayaz Nanji
  Some 41% of US homes have access to a subscription-based video-on-demand services (such as Netflix) according to 4Q14 data from Nielsen.
  Content, Customer Behavior, Nielsen Data, Research Summaries, Television, TV, Videos