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• Why Your Blog Is Not Adding Business Value, and What You Can Do About ItJawad Khan
  Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Web Content, Websites, Writing
• B2B Inbound Marketing: Top Tactics, Goals, and ChallengesAyaz Nanji
  Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!Angela Natividad
  Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Metrics, Mobile Marketing, Search Engines, Social Media, Social Networking, SocialSkim, Twitter, Vine, Web Analytics, YouTube
• The Evolution of SEO? Customer Experiences as ContentJan Vels Jensen
  Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and ...
  Brand Loyalty, Content, Customer-Centric, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships, Links, SEO, Testimonials
• This Is the Secret to Great B2B ContentDr. Andrew Bredenkamp
  Tone of voice isn't about what you say but how you say it and the impression it makes. Here's a look at the huge benefits of getting your company's tone ...
  B2B Marketing, Brand Management, Content, Content Marketing, Customer Engagement, Social Media
• Six Content Marketing Myths—BustedSandra Stewart
  B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Communications, Lead Generation, Sales, Thought Leadership, Web Content, Writing
• 12 Secrets of the Human Brain to Use in Your Marketing [Infographic]Verónica Jarski
  Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.
  Content, Customer Behavior, Email
• Three New Twitter Updates You Need to Take Advantage of in 2015Alfredo Ramos
  Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care.
  Content, Customer Engagement, Social Media, Twitter, Videos
• #SocialSkim: Facebook 'For Sale' Groups and News Show, Strong Visual Content, V-Day Drones, More!Angela Natividad
  We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• The Perfect Pinterest Formula for Growing Your FollowingAndy Eliason
  Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every ...
  Content, Content Marketing, Digital Theory, E-Commerce, Pinterest, Retail Marketing, Social Media
• Four Reasons to Lose a Little Control and Trust Automated PersonalizationJonas Dahl
  Automated personalization promises huge wins for marketers, but few use it. Here are four reasons why marketers should.
  Content, Customer Engagement, Marketing Strategy, Personalization
• These Five Essential Habits of Curators Will Make You a Smarter MarketerRohit Bhargava
  These five habits are the most helpful, descriptive, easy-to-learn, and effective for becoming a master of adding meaning to marketing noise—once you learn to put them into action.
  Career Management, Content, Content Marketing, Marketing Strategy
• Four Ways to Attract New Email Subscribers and Grow a Better ListChristopher Lester
  You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a priority. These four steps will help build your list—and boost ...
  Content, Customer Communications, Customer Relationships, Email, Email Lists, Social Media, Websites
• Top B2B Marketing Channels and TacticsAyaz Nanji
  Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• How to Use 'Alternative' Social Networks in Your Marketing StrategyMark Mars
  Many businesses concentrate their social media marketing on Twitter, Facebook, and LinkedIn. But why miss the opportunities afforded by the likes of Tumblr, Instagram, Pinterest, Google +, and Ello?
  Advertising, Content, Google+, Instagram, Marketing Strategy, Pinterest, Social Media, Social Networking
• #SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela Natividad
  Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Vine
• Five Actions Marketers Can Take to Deliver Real Engagement in 2015Reggie Wideman
  When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage ...
  Brand Loyalty, Content, Customer Acquisition, Customer Insight, Customer Loyalty, Customer Relationships, Engagement, Metrics, Technology
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• Experience Marketing: How to Build a Customer-Centric Marketing MachineLars Birkholm Petersen
  To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent.
  Content, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Data, Integrated Marketing, Lead Generation, Lead Nurturing, Metrics, Multichannel Marketing, Web Analytics
• Three Steps to Writing a Stellar LinkedIn Profile SummaryWilliam Arruda
  If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in business, it's often the first place people go when they ...
  Career Management, Content, Lead Generation, LinkedIn, Networking, Personal Branding, Social Media, Social Networking