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• B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer EventsSandra Fathi
  B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and ...
  Advertising, B2B Marketing, Content, Customer Communications, Customer Relationships, Marketing Strategy, Print Collateral, Promotions, Sales
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• How to Connect With Email-Fatigued Prospects in Three Simple StepsChristopher Lester
  Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode—and make sure their messages (and ...
  Content, Customer Communications, Customer Relationships, Direct Marketing, Email, Email Campaigns, Email Marketing
• The Best Days and Times to Post Content [Infographic]Ayaz Nanji
  The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Email, Email Marketing, Facebook, Instagram, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• UGC Can Strengthen the Relationship Between Your Social Media and Content MarketingJake Athey
  The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union.
  Brand Ambassadors, Content, Content Marketing, Social Media, Videos
• LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)Larry Kim
  In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn.
  Blogging, Career Management, Content, Customer Relationships, Lead Generation, LinkedIn, Social Media, Social Networking, Thought Leadership
• Does Posting More Content Lead to More Engagement?Ayaz Nanji
  Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Customer Behavior, Facebook, Google+, Instagram, LinkedIn, Marketing Strategy, Pinterest, Research Summaries, Social Media, Social Networking
• Five Ways to Counteract Facebook's News Feed Post CrackdownAlfredo Ramos
  What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network?
  Advertising, Content, Customer Relationships, Facebook, Social Media, Social Networking, Web Analytics
• #SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital ReportAngela Natividad
  This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest ...
  Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, Gen Z, Millennials, Mobile Marketing, Pinterest, Social Media, SocialSkim, Technology, Twitter
• The Ultimate Social Network Cheat Sheet [Infographic]Verónica Jarski
  So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of ...
  Content, Facebook, Instagram, LinkedIn, Pinterest, Social Media, Twitter, YouTube
• Becoming a 'Visible Expert': Seven Traits Shared by Industry All StarsLee W. Frederiksen
  Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" have these seven traits in ...
  Brand Positioning, Career Management, Content, Personal Branding, Presentations, Sales, Thought Leadership, Writing
• Content Types Valued Most by B2B Tech Buyers [Infographic]Ayaz Nanji
  Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Survey Data
• The Rise of Podcasts as Business Education [Infographic]Verónica Jarski
  As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.
  Career Management, Content, Digital Marketing, Podcasting, Technology
• #SocialSkim: Facebook at Work, Twitter Syndication Ads, the Latest Social Slang, More!Angela Natividad
  Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get ...
  Advertising, B2C, Content, Customer Engagement, Customer Relationships, Facebook, Google, Mobile Marketing, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales [Video]Kerry O'Shea Gorgone
  Ford Motor Company President and CEO Mark Fields—on-site at NAIAS 2015 in Detroit—discusses the importance of interactivity when using online channels to reach car buyers.
  Content, Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing, Social Media
• Sell vs. Tell: Five Ways to Engage Your Audience During a PresentationAlexAnndra Ontra
  PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy and often resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an ...
  Content, Engagement, Presentations, Sales, Videos
• Content Marketers, Quit Selling Like It's 2004 [Infographic]Verónica Jarski
  Is your content solely about pushing sales? It's not 2004! Customers expect more from content. Check out these tips for content creation for today's savvy marketers.
  Campaign Management, Content, Content Marketing, Content Strategy, Marketing Strategy
• Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn't)Ryan Johnson
  Content marketing has the power to help companies articulate and communicate the brand promise. Here's a look at brands that deliver on the promise... and those that don't.
  Brand Management, Branding, Content, Content Marketing, Content Strategy
• Five Rookie Website Mistakes You Can Fix TodayAndy Crestodina
  The planning, design, writing, programming, and testing... a website can take hundreds of hours to build. The result of all that effort depends on a lot of little things—some of ...
  Content, Social Media, Testimonials, Web Content, Website Design, Websites, YouTube
• Add These Five Word 'Magnets' to Your Marketing and Sales VocabularyBob Circosta
  Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
  B2C, Content, Copywriting, Customer Communications, Customer Satisfaction, Direct Marketing, Email, Presentations, Sales, Television, TV, Writing