Content

Topics » Articles » Content

• How to Prepare Your Content Cornucopia [Infographic]Verónica Jarski
  Just as you would mindfully prepare a Thanksgiving meal for your family and guests, you should put time and thought in creating content to nurture and satisfy your audience.
  Blogging, Content, Content Strategy, Writing
• Tips for Pitching Your Products for Holiday Gift GuidesDave Hochman
  Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year.
  Advertising, Brand Management, Content, Product Management, Public Relations, Sales and Advertising
• How Identity Influences Online Content Sharing [Infographic]Ayaz Nanji
  One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
  Content, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)Will Blunt
  At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Inbound Marketing, Keywords, Market Research, Research, Search Engine Marketing, Social Media
• Seven Tips for Creating Credibility for a Marketable WebsiteDaniel Cochran
  Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website ...
  Content, Content Marketing, Inbound Marketing, Lead Generation, Social Media, Web Content, Website Design, Websites
• #SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, Ranking Brands by Love, MoreAngela Natividad
  Get the scoop on how Facebook's new algo changes directly affect brands, a new Facebook at Work, Snapchat's Snapcash, and the real difference between Spotify and Taylor Swift fans. Skim ...
  Advertising, Brand Management, Content, Facebook, Snapchat, Social Media, SocialSkim, Twitter
• How to Repurpose Your Content Into an Ideal SlideShare DeckChris Brown
  SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, PowerPoint, Sales, SlideShare
• A Handy Guide to Using Quizzes in Your Content MarketingJosh Haynam
  After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here are my insider secrets for creating quizzes that get ...
  B2C, Branding, Content, Content Marketing, Customer Engagement, Gamification, Lead Generation, Personalization, Social Media, Targeting
• How to Use Paid Social Amplification for Your Brand [Infographic]Jennifer Landry
  Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic.
  Content, Content Strategy, Email, Lead Generation, Sales and Advertising, Social Media
• #SocialSkim: Berlin Wall Video, Facebook and Instagram Updates, YouTube's New StrategyAngela Natividad
  This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), ...
  Brand Awareness, Content, Customer Engagement, Facebook, Instagram, Lead Generation, Social Media, SocialSkim, Twitter, YouTube
• Five Reasons to Have a Content Management SystemCale Graham
  Want to run your own site but you're afraid of codes and hassles? A content management system can alleviate those concerns.
  Blogging, Content, Content Strategy, Websites
• How to Fuel Your Sales Engine With Social Content [Infographic]Verónica Jarski
  How can brands convert social content into sales? Here are some tips for getting started.
  Content, Content Strategy, Customer Evangelists, Customer Relationships, Sales, Social Media
• Five Key Email Automation Takeaways for MarketersEmily Konouchi
  Some marketers are reluctant to embrace email automation. Most holdouts think adoption and integration would be too complicated, too costly, or too much of a time commitment. But it needn't ...
  Content, Email, Email Campaigns, Email Marketing, Lead Generation, Marketing Automation
• 12 Tools to Help You Avoid PR and Marketing Workload StressorsShirley Pattison
  Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access ...
  Career Management, Content, Content Marketing, Engagement, Management, Project Management, Public Relations, Social Media
• How Presentations Could Save Your Social Media StrategyScott Schwertly
  Social media posts with visuals outperform text-only posts, and visual aids make presentations much more persuasive. So harness this power of images in social media by using presentations you've already ...
  Content, Content Marketing, Marketing Tips, Online Marketing, Presentations, Social Media, Web Content
• Four Content Marketing Tips From Election DaySusan Levand
  Inspired by the Election Day, the following tips can help you make positive changes to your content marketing.
  Content, Content Marketing, Customer Engagement, Social Media
• Five Tips for Effective 'Emotional Branding'Jeannette de Beauvoir
  As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problem. Feeling ...
  Brand Awareness, Brand Management, Branding, Content, Content Marketing, Customer Behavior, Customer Relationships
• The Content Habits of B2B Enterprise Marketers [Infographic]Ayaz Nanji
  How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• B2B Content Marketing Trends for 2015 [Infographic]Verónica Jarski
  What does the next year hold for B2B content marketing?
  B2B Marketing, Content, Content Marketing, Marketing Budgets, Marketing Strategy
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars