Content

Topics » Articles » Content

• The Power of Video for Businesses [Infographic]Ayaz Nanji
  Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos that explain a product or service, according to a recent report from Animoto.
  Content, Content Marketing, Research Summaries, SMBs, Survey Data, Videos
• 16 Podcast Hosting Tips I Learned From Marketing SmartsKerry O'Shea Gorgone
  These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
  Content, Digital Marketing, Humor, Marketing Tips, New Media, Podcasting, Thought Leadership, Web Content
• You Need to Add Video to Your Personal Branding StrategyWilliam Arruda
  Video is the future of personal branding. It's your best opportunity to stand out from the pack and increase your influence.
  Brand Awareness, Brand Management, Career Management, Content, Search Engine Marketing, SEO, Thought Leadership, Video Blogs, Videos
• Concerned About Less Traffic From Google Search?Barry Welford
  Savvy marketers may have noticed a significant decline of website traffic from Google keyword searches. What has caused that decline?
  Advertising, Content, Copywriting, Digital Marketing, Google, Google+, Keywords, SEO
• Avoid the Museum of Dead Content: What to Do When Web Content ExpiresDominic Smith
  Nothing sends potential customers away faster than dead content. But how do you find it—then remove it—without disrupting the flow of marketing work and causing the SEO manager's blood pressure ...
  Content, Content Strategy, Inbound Marketing, Search Engine Marketing, SEO, Web Content
• Six Must-Have Traits of a Social Media ManagerYo Noguchi
  You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and ...
  Career Management, Content, Hiring Outside Resources, Marketing Operations, Project Management, Social Media, Social Networking
• Guide the New Buyer's Journey With Marketing AutomationAtri Chatterjee
  Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
  Content, Content Marketing, Customer Acquisition, Customer Insight, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• The Challenges of Creating Mobile Content for Global MarketsMichael Meinhardt
  Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of ...
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Tips, Mobile Marketing, Smartphones, Technology, Writing
• Are Case Studies and Product Reviews Still Viable?Sue Duris
  Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
  B2B Marketing, Blogging, Case Studies, Content, Content Marketing, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Tips, Product Marketing, Testimonials, User-Generated Content, Writing
• International Marketing: Three Steps to Muy BuenoIsadora Badi
  Expanding into new markets abroad is never as easy as "translation." Instead, the key is "localization"—adapting a product or service and your marketing to conform to the language, culture, and ...
  Brand Management, Content, Customer Behavior, Hispanic Marketing, International Marketing, Local Marketing, Management, Market Research, Web Content, Websites
• #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform UpdatesAngela Natividad
  Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Five Traits of Guest Content That Audiences (and Editors) Can Actually UseAlyce Currier
  Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Here's what ...
  Blogging, Content, Content Marketing, Inbound Marketing, Videos, Web Content, Writing
• What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?Ken Wisnefski
  For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.
  Advertising, Consumer Electronics, Content, Content Marketing, Content Strategy, Marketing Strategy, Marketing Tips, Smartphones, Social Media, Twitter
• Why Native Engagement Is a More Effective Approach to Native AdvertisingJohn Federman
  Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a passive reading of sponsored content.
  Advertising, Content, Customer Engagement, Customer Relationships, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Sales and Advertising, Websites
• Social Media: Your External SEO 'Plugin'Ken Myers
  In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal and external factors of a search friendly website.
  Content, Search Engine Marketing, SEO, Social Media
• What Will Content Marketing Look Like in 2014? [Infographic]Verónica Jarski
  The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
  B2B Marketing, B2C, Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Inbound Marketing, LinkedIn, Mobile Marketing, SEO, Social Media, Twitter, Writing
• #SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF ResumesAngela Natividad
  Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• Know Thy Customer: Strategies for Using Big Data to Enhance the Customer ExperienceDoug Heise
  Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve ...
  Big Data, Content, Customer Behavior, Customer Insight, Customer Relationships, Data, Measurement, Sales
• Five Content Curation Mistakes B2B Marketers Are MakingPatricia Hume
  Marketers simply can't create enough original, quality content for each channel every day, which is why many rely on content curation. But, all too often, it's not done well. Avoid ...
  Content, Content Marketing, Email, Inbound Marketing, Personalization, Social Media, Social Networking
• Why Facebook's Video Autoplay Is Great News for MarketersMelody King
  Videos posted by Facebook users now play automatically when users scroll through their News Feeds. Find out why this feature is fabulous news for brands wanting to boost their customer ...
  Content, Content Marketing, Customer Engagement, Feedback, Instagram, Videos