-
Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
Brand Awareness,
Brand Management,
Brand Positioning,
Branding,
Content,
Content Marketing,
Copywriting,
Creativity,
Customer Retention,
Facebook,
Instagram,
Social Media,
Twitter,
User-Generated Content,
Websites
-
Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
-
How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
-
Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
Ad Copy,
Advertising,
Career Management,
Copywriting,
Customer Acquisition,
Customer Behavior,
Direct Marketing,
Product Marketing,
Research,
Television,
TV,
Writing
-
11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]Verónica Maria Jarski
The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, ...
-
Seven Deadly Email Marketing Sins, and How to Avoid ThemJames Duval
If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth!
-
B2B Content Marketing: Trends and Benchmarks for 2012
Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
B2B Marketing,
Blogging,
Brand Awareness,
Case Studies,
Content Marketing,
Copywriting,
Ebooks,
Lead Generation,
LinkedIn,
Research Summaries,
Twitter,
User-Generated Content,
Writing,
Writing Whitepapers
-
16 Smarty-Pants Who Changed Marketing [Slide Show]Verónica Maria Jarski
To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who over the past few centuries changed marketing—and, often, business itself.
-
Six Steps to Developing Creative Executions EfficientlyAdam Garson
However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the ...
-
The Case for Short and Sweet
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
-
Four Ways to Take Control of Your Copywriting Process
Mark Brownlow once waited in silent trepidation as he watched a tarantula crawl across his hand. "The experience comes to mind every time I face a blank piece of paper," ...
-
Four Tips for a Terrific Headline
"It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
-
Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
B2B Marketing,
Content,
Content Marketing,
Copywriting,
Corporate Blogging,
Customer Relationships,
Market Research,
Marketing Tips,
Newsletters,
Social Media,
Writing
-
What Your Real Website Can Learn From a Fake Website
As part of their marketing campaign for Ridley Scott's futuristic Prometheus—an Aliens prequel—producers created a corporate website for the fictional Weyland Industries. And after exploring the well-conceived www.weylandindustries.com, Carol Tice believes ...
-
Four Tips for Subject-Line Success
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
-
What Gardening Can Teach You About Keyword Plans
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
-
Three Email Copywriting Tips for Non-Pros
Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
-
P.S. Five Tips to Increase Email Click-Through RatesSid Smith
The post script (P.S.) can be a powerful tool for marketers—if it's used the right way. Learn five things you can do with your post script to generate more clicks ...
-
Four Tips for a Successful Call to Action [Slide Show]Christian Gulliksen
Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: persuading subscribers to take an action. And that's why you ...
-
Five Tips for Creating a Productive Subscriber Experience
"[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or ...
MarketingProfs uses single