Copywriting

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• Five Subtle Mistakes That Are Limiting Your Marketing Response RateTim Carr
  If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
  Advertising, Copywriting, Writing
• Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
  Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
  Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing
• How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email EverAnn Handley
  Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
  Content, Copywriting, Email, Humor, Writing
• Five Tips to Help You Level-Up Headlines and TitlesLiraz Postan
  Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
  Content, Copywriting, Creativity, Writing
• The Ultimate Grammar Cheat Sheet for Writers [Infographic]Laura Forer
  This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those ...
  Content, Copywriting, Writing
• How Long Does It Take to Create a Piece of Content?Ayaz Nanji
  Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.
  Blogging, Content, Content Marketing, Copywriting, Research Summaries
• The Most Effective Number in Article Headlines [Infographic]Ayaz Nanji
  Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
  Blogging, Content, Copywriting, Corporate Blogging, Research Summaries, Web Copy, Writing
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• Boost Your Email ROI by Improving Your Copy's ReadabilityTrisha Randolph
  As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it ...
  Content, Copywriting, Email, Email Marketing, Email Subject Lines, Writing
• The 20 Most Effective Numbers in Facebook Post HeadlinesAyaz Nanji
  List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
  Content, Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Writing
• This Is What Works in Facebook Headlines: The 20 Most Effective PhrasesAyaz Nanji
  Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this ...
  Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Writing
• The Top 4 Threats to Creative Copywriting and How to Overcome ThemJessica Swanda
  Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
  Ad Copy, Advertising, Content, Copywriting, Creativity, Web Content, Writing
• Writing: Six Types of Hooks to Reel in ReadersSara McGuire
  A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Web Copy, Writing
• When and Where Bloggers BlogAyaz Nanji
  Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
  Blogging, Content, Content Marketing, Copywriting, Research Summaries, Survey Data, Writing
• How to Create Tons of Good Content: Make Yourself a Content Lord of the RingsJonathan Kranz
  Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content ...
  Career Management, Content, Content Marketing, Copywriting, Hiring Outside Resources, Management, Web Content, Writing
• 120 Power Words That Boost Push-Notification EngagementAyaz Nanji
  Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between ...
  Content, Copywriting, Mobile Marketing, Research Summaries, Survey Data, Writing
• What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]Laura Forer
  No reason to burn the midnight oil, especially if you're writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for ...
  Career Management, Content, Copywriting, Email, Writing
• Email's Little Secret: 18 Words to Fly or Die ByMichael McCunney
  Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)
  Content, Copywriting, Email, Email Campaigns, Mobile Marketing, Sales, Writing
• Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to AskMarc Thaler
  You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way ...
  Career Management, Content, Content Marketing, Copywriting, Web Content, Writing
• Localizing Your Website Can Help You Win Customers [Infographic]Laura Forer
  If your website targets visitors worldwide but is only in English, then you could be missing major opportunities. This infographic explains why localizing your website should be a must for ...
  Copywriting, International Marketing, Local Marketing, Web Content, Web Copy, Websites, Writing