Corporate Communications

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• The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz Nanji
  Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
  Content Marketing, Corporate Communications, Press Releases, Public Relations, Research Summaries
• If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-ReadyAnn Handley
  Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself ...
  Corporate Communications, Public Relations
• How to Maintain Brand Authenticity in Today's Politically Polarized ClimateBrandon Lewis
  To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing ...
  Brand Positioning, Corporate Communications, Customer Relationships, Positioning, Public Relations, Value Propositions
• Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]Laura Forer
  Microsoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very ...
  Career Management, Collaboration, Corporate Communications, Management, Technology
• Three Times When You Can Use Cliches in Your Content FearlesslyMichael Brown
  Clichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
  Content, Corporate Communications, Writing, Writing Whitepapers
• How to Keep Client Projects on Track [Infographic]Verónica Jarski
  Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them.
  Career Management, Collaboration, Corporate Communications, Customer Communications, Management, Time Management
• Why Employees Don't Share Company News on Social MediaAyaz Nanji
  Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are ...
  Corporate Communications, Research Summaries, Social Media, Social Networking, Survey Data
• What Journalists Want From Online Corporate NewsroomsAyaz Nanji
  Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.
  Corporate Communications, Public Relations, Research Summaries, Survey Data
• Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking DownSarah Clark
  Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship.
  Corporate Communications, Management, Marketing Challenges
• The Cold, Hard Truth About Employee Engagement [Infographic]Verónica Jarski
  Barely half of your workforce is happy at work, let alone set up for success, according to a recent study. That's chilling news, considering that successful companies depend on engaged ...
  Career Management, Corporate Communications, Management, Thought Leadership
• Warning: The Rest of Your Company Has Absolutely No Idea What Marketing DoesJustin Gray
  Your marketing department can be successful and still have the rest of the company wonder Marketing is needed. That disconnect needs to be addressed.
  Collaboration, Corporate Communications, Digital Marketing, Thought Leadership
• Avoid Infringement Troubles: Six Ways to Simplify Digital Rights ManagementLeslie Weller
  What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to ...
  Content, Corporate Blogging, Corporate Communications, Digital Marketing, Management, Marketing Communications, Web Content
• Community Trolls: Types, Motivations, and SolutionsDan Sullivan
  Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.
  Brand Ambassadors, Brand Loyalty, Community, Community Management, Corporate Communications, Customer Behavior, Customer Communications, Customer Evangelists, Customer Loyalty, Customer Relationships, Public Relations, Social Media
• Love, Signals, Noise... and Great Business WritingRichard Pelletier
  "People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.
  Content, Corporate Communications, Customer Communications, Web Content, Web Copy, Writing
• New York Times Outage Reinforces Need for a Social Presence in a CrisisSandra Fathi
  All companies should have a social media strategy built into their crisis communications plan that includes multiple modes of delivering a message. When a crisis hits, you can't wait until ...
  Corporate Communications, Public Relations, Social Media
• Three Gaffes to Avoid in Marketing Content and Public SpeakingErnest Nicastro
  The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them ...
  Career Management, Conferences, Content, Content Marketing, Corporate Communications, Writing
• Marketing Training: How to Make E-Learning EffectiveTom Graunke
  When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or ...
  Career Management, Content, Corporate Communications, PowerPoint, Presentations, Tradeshows/Events, Videos, Webinars
• Brands as Real-Time Content Creators: Expected or Unrealistic?Ann Handley, Tim Washer
  In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at ...
  Content, Content Marketing, Corporate Communications, Digital Marketing, Digital Theory, Humor, Marketing Strategy, Public Relations, Social Media, Twitter, Word-of-Mouth
• Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
  When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
  Branding, Corporate Communications, Customer-Centric, Customer Relationships, Direct Marketing, E-Commerce, Email, Marketing Challenges, Public Relations, Reputation Management
• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, Community Management, Conferences, Corporate Communications, Management, Tradeshows/Events, Webinars