Creative Briefs

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• The Top Challenges Facing In-House Creative Teams: 2018Ayaz Nanji
  Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to work, according to recent research from inMotionNow and InSource.
  Creative Briefs, Marketing Strategy, Research Summaries
• A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]Laura Forer
  Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to ...
  Career Management, Collaboration, Creative Briefs, Measurement
• Goat Rodeo or Gantt Chart: Five Better Ways to Creative ContentDeborah Holstein
  Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their ...
  Collaboration, Content, Content Marketing, Creative Briefs, Creativity, Marketing Operations, Project Management
• Get Organized: Four Simple Ways to Keep Creative Projects on TrackJoe Staples
  Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too ...
  Career Management, Collaboration, Creative Briefs, Creativity, Marketing Operations, Project Management, Technology
• Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer Smoldt
  Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
  Career Management, Content, Content Marketing, Copywriting, Creative Briefs, Hiring Outside Resources, Management, Web Content, Web Copy, Writing
• How to Get Better Branded Content for Your Campaigns: Give Away More Creative ControlMatthew Myers
  Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here ...
  Branding, Campaign Management, Content, Creative Briefs, Hiring Outside Resources
• The Four Principles of a Better Digital BriefJeff Roach
  As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
  Creative Briefs, Digital Marketing, Hiring Outside Resources, Marketing Strategy, Online Marketing, Writing
• The Idea Generation Formula: How to Consistently Deliver Great IdeasBen Harper
  Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  Career Management, Content, Content Marketing, Content Strategy, Creative Briefs, Data, Marketing Planning, Marketing Plans, Project Management
• Five Ways to Keep Your Creatives HappyJoe Staples
  Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you ...
  Career Management, Creative Briefs, Creativity, Customer Relationships, Marketing Operations, Project Management, Time Management
• Four Tips to Help You Avoid the Review and Approval Traffic JamBryan Nielson
  Never-ending rounds of review, revision, and approval push marketers' projects past deadlines, endangering campaign launch dates. Here's how marketing teams can get back in the fast lane.
  Career Management, Collaboration, Creative Briefs, Marketing Operations, Project Management, Time Management
• Results-Driven Marketing Creative in Four Steps, Part 3: The Right MediumCameron Avery
  Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to ...
  Creative Briefs, Customer Acquisition, Customer Behavior, Customer Communications, Email
• Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative ConceptCameron Avery
  The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience.
  Advertising, B2B Marketing, B2C, Brand Positioning, Creative Briefs, Marketing Strategy, Positioning, Strategy, Value Propositions
• Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative BriefingCameron Avery
  Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results ...
  Advertising, Creative Briefs, Digital Marketing, Hiring Outside Resources, Management, Writing
• Six Steps to Developing Creative Executions EfficientlyAdam Garson
  However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the ...
  Ad Copy, Brand Positioning, Copywriting, Creative Briefs, Creativity, Marketing Challenges, Positioning
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• 10 Tips for Crowdsourcing Advertising With a Video ContestWil Merritt
  Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact ...
  Advertising, Branding, Community, Creative Briefs, Marketing Tips, Videos
• Like a Virgin
  David Tyreman begins World Famous: How to Give Your Business a Kick-Ass Brand Identity with this quote from the late Jerry Garcia: "Success isn't about being perceived as the best ...
  Brand Positioning, Creative Briefs, Marketing Inspiration
• When Problems Arise, Go to the Spot
  In an article at the New York Times website, Michelle Maynard tells the story of Akio Toyoda's secret visit to an Ann Arbor, Michigan, car dealership. The grandson of Toyota's ...
  Creative Briefs, Marketing Smarter, Recession
• 10 Golden Rules for Getting Great Work From a Design AgencyMary Enderle
  Building and maintaining a trusting relationship with your agency is key to project success. Many relationships with agencies fail because clients treat them like vendors instead of partners. They don't ...
  Advertising, Collaboration, Creative Briefs, Hiring Outside Resources, Marketing Tips
• Make Mountain Offers out of Molehill PromisesJonathan Kranz
  Chances are that when engineers propose a new car model, they don't fail to include an engine in their designs. Unfortunately, that's not true of many B2B marketers and their ...
  B2B Marketing, Case Studies, Copywriting, Creative Briefs, Direct Marketing, White Papers, Writing