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Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
Brand Awareness,
Brand Management,
Brand Positioning,
Branding,
Content,
Content Marketing,
Copywriting,
Creativity,
Customer Retention,
Facebook,
Instagram,
Social Media,
Twitter,
User-Generated Content,
Websites
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8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
Brand Awareness,
Branding,
Content,
Content Marketing,
Creativity,
Customer Relationships,
Instagram,
Local Marketing,
Location-Based Marketing,
Marketing Strategy,
Mobile Marketing,
Product Marketing,
Social Business,
Social Media,
Social Networking,
Trade Shows/Events,
Web Content
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Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]Verónica Maria Jarski
Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes ...
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How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
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The B2B Marketer's Guide to SXSW [Infographic]Verónica Maria Jarski
On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places ...
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Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
Advertising,
B2B Marketing,
Chief Marketing Officer,
Creativity,
Digital Marketing,
Digital Theory,
Facebook,
Integrated Marketing,
Management,
Marketing Strategy,
Online Marketing,
Pinterest,
Social Business,
Social Media,
Social Networking,
Trade Shows/Events,
Twitter
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Seven Steps for Creating a Great Infographic
Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
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Six Steps to Developing Creative Executions EfficientlyAdam Garson
However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the ...
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Using Subject-Line Symbols to Get Noticed
"In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics."
A perfect example of a ...
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How Marketers and Designers Can Work Together More EfficientlyAdria Saracino
Marketing folks and designers have the same goal: well-designed sites and well-executed campaigns that convert viewers into customers. But getting to that goal can be challenging. Start by understanding the ...
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How to Put Some Oomph Back in Your Email Campaigns
When everything's going well, it's easy to find yourself in an email-marketing rut.
Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
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Eight Content Marketing Lessons From a Zombie Apocalypse GuideVerónica Maria Jarski
To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.
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Create Colorful Visual Content―Without Busting Your Budget
The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive ...
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Four Innovation-Killing Archetypes [Slide Show]Christian Gulliksen
Why do so few companies innovate? The problem is that we often labor under enthusiastic but misguided leadership that stifles innovation. Do you recognize yourself—or your boss—in any of these ...
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Give Your Story a Happily Ever After
Marketing on multiple platforms reveals your storytelling savvy, and it has the potential to make your business more relevant to prospects. But it also demands finesse, consistency, and elements of ...
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Six Takeaways From a TEDx Event: Experiential Marketing Done RightMagdalena Georgieva
Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and ...
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Before You Plan: Four Vital Questions About Your Content Marketing
Although he has helped numerous clients formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could ...
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Four Ways to Use Mobile at Your Next Tradeshow BoothChad Udell
At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention ...
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Is Stirring Up Viral Controversy Worth the Risk?
How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of ...
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Gut Check: Are You Ready for Mobile Marketing?Mike Romano
Today, mobile is everywhere. But how can marketers use this powerful force to their advantage? Here are four critical questions every business should consider to maximize its mobile marketing return ...
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