Creativity

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• Five Ways to Use Social Media Chatter in Your Email CampaignsHal Licino
  Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your ...
  Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
• 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a WhitepaperAri McKee-Sexton
  For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the ...
  B2B Marketing, Collaboration, Creativity, White Papers, Writing Whitepapers
• Thirty Ideas to Help You Tackle Blogger's BlockAmanda Maksymiw
  A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for ...
  Corporate Blogging, Creativity, Customer-Centric, Lead Generation, Marketing Strategy, Marketing Tips
• Social-Media-Phobes: Put Out a Contract on 'Em!Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  Collaboration, Community, Creativity, Management, Social Media, Writing
• BAM! Turn Up the Heat on Your Presentations With a Few Culinary TipsHeidi Jackman
  Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal ...
  Content, Creativity, Marketing Tips, PowerPoint, Public Speaking, Word-of-Mouth
• Marketers Playing It Too Safe (Creatively)
  In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey ...
  Advertising, Creativity
• How to Hire Your Social Media StrategistVerónica Jarski
  When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's ...
  Creativity, Hiring Outside Resources, Management, Marketing Strategy, Social Media
• Worst-Practices: Anatomy of an Awful AdBarry Densa
  When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was ...
  Advertising, Copywriting, Creativity
• Five Ways to Make Communicating Web Analytics Data EasierZack Pike
  Visits, pageviews, unique visitors, click-throughs... the list of metrics for digital marketing performance is endless. Often it's up to online marketers to decode the jargon to execs. Here are five ...
  Creativity, Digital Marketing, Marketing Tips, Measurement, Web Analytics
• How Storytelling Can Spur Business GrowthRich Nadworny
  When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect ...
  Advertising, Content, Creativity, Email Marketing, Online Marketing, Social Media
• The Career-Search Game Changer: Your Video BioWilliam Arruda, Catharine Fennell
  When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your ...
  Career Management, Content, Creativity, Job Search, Videos
• Today's Greatest Marketing Secret: Telling Stories in Eight Words or LessBill Schley
  Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get ...
  Content, Creativity, Marketing Smarter, Marketing Tips, Sales, Taglines
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)Oli Gardner
  How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of ...
  Collaboration, Copywriting, Creativity, Customer Engagement, Lead Nurturing, Marketing Tips
• Don't Add Insult to 404 Injury
  "While browsing a website this week," writes Paul Williams at MarketingProfs Daily Fix, "I clicked a link that seemed interesting. However, the site had changed file structure since the link ...
  Creativity, Small Business, Website Design
• Outsourced Marketing: Does It Make Sense for You?Mike Etzinger
  Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a ...
  B2B Marketing, Collaboration, Creativity, Hiring Outside Resources, Management
• Make Your Next Tradeshow a 'Qualified' SuccessRob Murphy
  Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead ...
  Community, Creativity, Lead Generation, Marketing Tips, Targeting, Tradeshows/Events
• Five B2B Trends in Content, Social Media in 2011Ann Handley
  As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some ...
  B2B Marketing, Content, Creativity, Customer Engagement, Digital Theory, Smartphones, Social Media, Videos
• Three Techniques for Real Innovation in Product DevelopmentJeff Greenhouse
  Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid ...
  Collaboration, Community, Creativity, Customer Experience, Product Marketing
• Five Ways to Gain Attention the 'Write' WaySameer Suryakant Kulkarni
  Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
  Creativity, Customer Engagement, Marketing Plans, Marketing Tips, Writing
• Four Ways to Eliminate Friction at Your Landing Page
  "Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks. "Anytime you ask people to do something, you are creating a ...
  Creativity, Email Marketing, Landing Pages