Customer Acquisition

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• Results-Driven Marketing Creative in Four Steps, Part 3: The Right MediumCameron Avery
  Our fast-changing media environment is unpredictable. So we have to pay attention to how our medium affects our audience, and we must consider how to use what we learn to ...
  Creative Briefs, Customer Acquisition, Customer Behavior, Customer Communications, Email
• The Art and Science of Growing Your Email List: Determining Subscriber Acquisition CostKaren Talavera
  So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one?
  Customer Acquisition, Direct Marketing, Email, Email Lists, Lead Generation, Metrics, Newsletters
• Eight Steps for Making 2014 Your Video Marketing YearMichael Litt
  Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant ...
  Content, Content Marketing, Customer Acquisition, Lead Generation, Sales, Videos
• Engage Your Audience: From Profile to PreferenceAnna Pfeiffer
  We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, ...
  Advertising, Content, Customer Acquisition, Customer Engagement, Customer Relationships, Social Media
• Three Reasons to Ditch the Elevator PitchSteve Woodruff
  Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.
  Career Management, Content, Customer Acquisition, Customer Relationships
• How to Add Social Selling to Your Marketing MixRan Gishri
  With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Customer Insight, Customer Service, Lead Generation, Lead Nurturing, Sales, Social Media, Social Networking
• Customer Retention Is King: Four Steps to Secure the ThroneJerry Jao
  You may be doing a stellar job of bringing in new customers, but if you're not doing enough to keep those customers, you're just wasting resources. The good news: retention ...
  Customer Acquisition, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Customer Service, Metrics, Personalization
• How to Start Building a Customer Base With Your Newsletter Subscription ListMarian Pinera
  Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, E-Commerce, Email, Email Lists, Lead Generation, Newsletters, Promotions
• 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on AirGrant Tilus
  If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Google+, Inbound Marketing, Lead Generation, Publishing, Social Media, Video Blogs, Web Content, Webinars, YouTube
• Three Marketing Tactics to Tap Into the Emerging Apple DemographicCharles Nicholls
  Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. It's time to apply that knowledge.
  B2C, Customer Acquisition, Customer Behavior, Demographics, E-Commerce, Marketing Tips, Mobile Marketing, Retail Marketing, Segmentation
• How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)Nicholas A. Kosar
  In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
  Career Management, Customer Acquisition, Lead Generation, LinkedIn, Sales, Services Marketing, Social Media, Social Networking
• Get Rid of Your Lousy 'About' Page Once and for AllSonja Jobson
  Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have ...
  Brand Positioning, Content, Customer Acquisition, Lead Generation, Social Media, Web Content, Web Copy, Websites, Writing
• The Most Effective Tactics for Acquiring Facebook Fans and Twitter FollowersAyaz Nanji
  Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to ...
  Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)Nicholas A. Kosar
  Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.
  Content, Content Marketing, Customer Acquisition, Customer Communications, Digital Marketing, Inbound Marketing, Online Marketing, Services Marketing, Social Media, Writing
• Bridging Marketing and Finance: Don't Get Lost in TranslationLaura Patterson
  Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with ...
  Business Intelligence, Career Management, Chief Marketing Officer, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Finance, Management, Measurement
• Improve Sales: Change Your Marketing Approach, Not Just Your ToolsMegan Myers
  New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ...
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Lead Generation, Sales, Thought Leadership
• The Most Effective Tactics for Acquiring Email SubscribersAyaz Nanji
  Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to ...
  Customer Acquisition, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Lead Generation, Research Summaries, Survey Data, Surveys
• Three Easy Ways to Jump-Start Your Cause Marketing: When Marketing and Philanthropy IntersectChase Cornett
  Some of the most progressive brands have discovered quantifiable marketing success in what may seem like an unlikely place: philanthropy. Here's how you can align your marketing with philanthropy using ...
  Customer Acquisition, Customer Behavior, Marketing Strategy
• Three Rules for Converting Online Leads Into SalesMichael Boyette
  It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are ...
  Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Sales
• How to Harness Big Data for Better Holiday Shopping ExperiencesKelly Ford
  This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data.
  Advertising, Big Data, Customer Acquisition, Customer Experience, E-Commerce, Measurement, Personalization, Retail Marketing, Targeting