Customer Acquisition

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• Don't Be a Lead Killer: Three Ways to Keep Sales Leads AliveAl Davidson
  Despite their critical contribution to a business, sales reps can often get in their own way. Here are three of the biggest ways sales reps kill leads—and three solutions that'll ...
  Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• Marketing Automation: Five Must-Do's for Achieving Maximum EfficiencyKim Roman
  Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five ...
  Customer Acquisition, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Strategy, Sales, Webinars
• Getting Customers to Talk About Your Product BEFORE They Get It
  "One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Landing Pages, Social Media, Twitter
• Four Ways to Improve the Lead-to-Sales HandoffKathy Rizzo
  Improving the lead-to-sales handoff at your company—and setting lead follow-up guidelines—can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing.
  B2B Marketing, Collaboration, Customer Acquisition, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Challenges, Sales, Telemarketing
• Four Steps to Take When You Lose a Big Client
  Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. (Sound familiar?) But every crisis carries a few good lessons with it, ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Customer Retention, Customer Satisfaction
• Boost Your Email Marketing ROI by Focusing on Three Key AreasEric Didier
  Email averages an ROI of $40 for every $1 spent, so it's no surprise that 67% of organizations plan to increase their email marketing spend in 2012. Use those new ...
  Customer Acquisition, Customer Behavior, Email, Email Deliverability, ROI, Targeting
• Only One-Half of Brands Can Identify Their Most Loyal Customers
  Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ...
  Customer Acquisition, Customer Loyalty, Customer Retention, Relationship Marketing, Research Summaries
• Does Your Business Need a Cloud Broker?
  As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple ...
  B2B Marketing, Customer Acquisition, Lead Generation, Sales
• Five Tips for Creating a Winning Lead Gen Strategy
  "Lead generation is hard," writes Cliff Langston at MarketingProfs. "Why make it harder by doing it without a strategy?" But vague goals and loosely articulated objectives aren't enough—it's important to ...
  Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales
• How to Find Better Leads in Five StepsCliff Langston
  Lead generation is hard. Why make it harder by doing it without a plan? Learn how effectively developing your strategy, choosing your tactics, and building your list will help you ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Sales, Targeting
• Five Steps for Building Your Email and SMS Lists via Social MediaChris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting ...
  Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• Never Waste an Opportunity: The Value of Lead-NurturingSookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an ...
  Brand Loyalty, Customer Acquisition, Lead Nurturing, Marketing Tips, Sales
• The Value of Face-to-Face Marketing in a Virtual AgeRob Murphy
  Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.
  Branding, Customer Acquisition, Marketing Smarter, Tradeshows/Events
• Five Strategies for Speaking to B2B Buyers' Pain PointsDan McDade
  Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding ...
  B2B Marketing, Copywriting, Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• Four Simple Ways to Increase Website Conversion RatesJason Hennessey
  Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and ...
  Content, Customer Acquisition, Customer Engagement, Marketing Tips, Website Design, Websites
• How to Find and Target Your Ideal Prospects on the WebJohn Leavy
  Wouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the ...
  Creativity, Customer Acquisition, Personas, Targeting, Websites
• How to Sell Ad Space on Your WebsiteDavid Murton
  If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad ...
  Advertising, Customer Acquisition, Google, Marketing Tips, PPC Campaigns, Sales, Websites
• More Brands Using Social Networking to Win New Business
  More brands are using social networking to win new business: 43% of US companies say they are successfully using social networks to find new customers, up 8 percentage points from ...
  Customer Acquisition, Research Summaries, Social Networking
• Daily Deals Attract New Customers, Re-engage the Inactive
  Daily-deal offers may be an effective way to attract new customers and re-engage inactive ones, according to a new study by Foresee Results: Among surveyed consumers who had redeemed a ...
  Customer Acquisition, Customer Engagement, Research Summaries
• Adapt or Perish: The New Dynamics of Digital MarketingJoel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive ...
  Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement