Customer Acquisition

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• The Top Five Ways to Attract and Keep Customers in Any EconomyBarry Densa
  The economy still stinks. But only if during the long-gone good times your business was on cruise control and you saw your customers as dollar signs and not people. Some ...
  Customer Acquisition, Customer Relationships, Customer Retention, Marketing Tips, Recession
• No Excuses
  "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor ...
  Branding, Customer Acquisition, Marketing Analytics, Measurement
• Peripheral Vision
  If we were to ask you to describe your competition, you'd probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other ...
  Creativity, Customer Acquisition, Customer Retention, Small Business
• Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship SuccessLaura Patterson
  Changes in the way customers receive and process information via social-networking sites, mobile phones, and the Internet, combined with shrinking margins, deteriorating customer loyalty, and increased demand for marketing accountability, ...
  Customer Acquisition, Customer-Centric, Customer Relationships, Customer Retention, Metrics, Social Networking
• Buzzkill
  "Yes marketers," says Christina Kerley (aka CK), "you absolutely want people talking up (or, buzzing over) your brands. And you really want them saying great things. But you want the ...
  Customer Acquisition, Small Business, Word-of-Mouth
• Case Study: Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesChristian Gulliksen
  The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
• Don't Fear the Reaper
  In a post at the Marketing Analytics blog, Lynne Harrold describes the quandary faced by an important Bostonian cultural institution. As its established member base dies off, it needs to ...
  Customer Acquisition, Customer Retention, Recession, Small Business
• Social Media 101: Use Twitter to Attract Prospects and Engage CustomersDebra Ellis
  Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your ...
  Customer Acquisition, Customer Engagement, Customer Retention, Google, Marketing Tips, Social Media, Social Networking, Twitter
• Ten Essentials of Software-as-a-Service Solution MarketingPeter A. Cohen
  Here are 10 essentials of software-as-a-service (SaaS) solution marketing.
  Brand Positioning, Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Value Propositions
• Case Study: Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionKimberly Smith
  Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped ...
• Make the Most of the Slow Season
  "When the slow season strikes," says Kimberly Smith in an article at MarketingProfs, "it's time to put some energy into pumping up that brand." She runs down a list of ...
  Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Small Business, Word-of-Mouth
• The Pursuit of ROI: Will It Lead You to Rags or to Riches?Sharan Jagpal
  It's no secret that the business world is slow to change. Sure, it has made the evolution from typewriters to computers for word processing, and from snail mail to email ...
  Advertising, Brand Awareness, Customer Acquisition, Customer Retention, Marketing Strategy, Metrics, ROI
• Recession Marketing II: What NOT to Cut
  In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
  Customer Acquisition, Customer Relationships, Customer Retention, Marketing Budgets, New Media, Recession
• Marketing Addictionary: 'Mobsmacked'
  Mobsmacked: (adjective) That stunned feeling you get when your marketing efforts worked TOO well, and you can't keep up with customer demand.
  Creativity, Customer Acquisition, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Humor, Twitter, Writing
• In a Tough Economy, Go to Battle for Your CustomersJ. Mark Carr, Karl Gustafson
  Decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your business's cash flow is your customer base. What all of this ...
  Customer Acquisition, Customer Relationships, Customer Service, Economic Crisis, Measurement, Segmentation
• How Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear PackingMichael Barr
  Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a ...
  Customer Acquisition, Customer Behavior, Customer Relationships, Segmentation, Targeting
• They Can't Drive 55
  If your B2B product or service has a lengthy sales cycle, you've probably developed an excellent program for nurturing leads until a prospect decides to pull the trigger. But what ...
  B2B Marketing, Customer Acquisition, Marketing Inspiration
• Know How to Hold 'Em
  "It probably comes as no surprise," say Kara Trivunovic and Andrew Osterday in an article at MarketingProfs, "[that] the process of acquiring new customers comes with one of the higher ...
  Brand Loyalty, Customer Acquisition, Customer Relationships, Email Marketing
• Got a Waffling Customer? Push Her Over the Edge!
  "If you want to avoid being stuck with inventory or downtime during a recession," advises Seth Godin in a post at his eponymous blog, "you might profit from realizing that ...
  Customer Acquisition, Economic Crisis, Sales, Small Business
• Scratch That Niche
  Reaching a niche audience—and only those people—can be tricky. But in a post at his eponymous blog, Seth Godin proposes the inventive approach of piggybacking onto a product that your ...
  Creativity, Customer Acquisition, Small Business