Customer Acquisition

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• Want to Create a Painless Prospecting Platform? You Need These Three ThingsTom Martin
  Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
  Consumer Electronics, Content, Content Strategy, Customer Acquisition, Customer Engagement, Digital Marketing, Lead Generation, Sales, Smartphones, Social Media
• Five Ways to Take Advantage of the Extended Back-to-School SeasonTim McMullen
  Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its ...
  B2C, Customer Acquisition, Customer Behavior, Customer Relationships, Demographics, Positioning, Retail Marketing, Social Media, Videos
• Five Ways to Maintain Credibility in Your Content MarketingPetr Palas
  Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Social Media, Web Content, Writing
• What You Need to Know About Optimizing Video for MobileMichael Litt
  Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your ...
  Content, Customer Acquisition, Engagement, Landing Pages, Lead Generation, Mobile Marketing, Videos, Website Design, Websites, YouTube
• Do You Know Where All Your Sales Are Coming From?Kurt Anagnostopoulos
  Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that ...
  Attribution Modeling, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Sales, Sales and Advertising
• How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company TacticsMimi Miles
  These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
  B2B Marketing, Customer Acquisition, Customer Relationships, Data, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Small Business, SMBs
• Three Types of Data That Can Help You Connect With LeadsJoe Lucas
  Improve your marketing and turn leads into customers by focusing on the following three types of data.
  Customer Acquisition, Customer Behavior, Customer Relationships, Data, High-Tech Marketing, Marketing Strategy, Sales, Social Media
• 'Be the Best Answer': Four Steps to Developing Winning ContentJeannette de Beauvoir
  If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales, Writing
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Four AdWords Mistakes That Drag Your CTR DownLarry Kim
  Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
  Ad Copy, Advertising, Customer Acquisition, E-Commerce, Google, Keywords, Links, Local Marketing, Metrics, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Writing
• Four Surefire Ways to Fail at Tradeshow MarketingSteve Peterson
  To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.
  Conferences, Customer Acquisition, Lead Generation, Sales, Tradeshows/Events
• Five Reasons Marketers Should Be Customer-CentricJordan Elkind
  If your marketing is focused more on products or channels, but less on customers, it's time to rethink your approach. Your main focus should be on customers—from acquisition to relationships. ...
  Brand Management, Customer Acquisition, Customer-Centric, Customer Engagement, Customer Relationships, Marketing Strategy
• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation, Metrics, Product Marketing, Promotions, ROI, Value Propositions, White Papers
• A Brief Guide to Exhibiting at TradeshowsKelly Edwards
  Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays ...
  Conferences, Customer Acquisition, Lead Generation, Print Collateral, Sales, Tradeshows/Events
• How Brands Can Reach New, Younger Audiences With Social Media BrandingCarol Han
  Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.
  Content, Customer Acquisition, Digital Marketing, Mobile Marketing, Online Marketing, Social Media
• Five Components of Measuring Return on Customer EngagementJohn Hoholik
  Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.
  Customer Acquisition, Customer Engagement, Customer Relationships, Data, Google Analytics, Management, Measurement, Metrics, ROI, Sales
• Are You Wasting Your Time on Twitter? Four Ways to Make It CountSonja Jobson
  You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? ...
  Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Social Media, Social Networking, Thought Leadership, Twitter
• Requiem for a Lead: How to Focus on the Most Important KPIGabe Rogol
  As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Quality, Marketing Strategy, Sales
• Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot ProgramKathy Rizzo
  Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why.
  Customer Acquisition, Lead Generation, Lead Nurturing, Lead Quality, Sales and Advertising
• How You Can Generate More Qualified Leads With Google AdWords and Call TrackingBrad Reynolds
  Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline ...
  Advertising, Customer Acquisition, Digital Marketing, Google, Keywords, Lead Generation, Lead Quality, SEO