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Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
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Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
B2C,
Business Intelligence,
Chief Marketing Officer,
Customer-Centric,
Customer Insight,
Data,
Management,
Market Research,
Marketing Challenges,
Measurement,
Research Summaries,
Retail Marketing,
Technology
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Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
Customer-Centric,
Customer Experience,
Customer Insight,
Customer Loyalty,
Data,
E-Commerce,
Landing Pages,
Mobile Marketing,
Personalization,
Social Media,
Testing
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Personalized Marketing Drives Buyer Readiness and SalesLenna Garibian
Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales ...
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Five Advantages of Agile MarketingLior Levin
Agile marketing prioritizes the needs of the customer and focuses on a rapid response to customers and current trends. Here are five reasons you should consider adopting the strategies of ...
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Pavlov's Dog, or How to Develop and Deliver a Consistent Brand ExperienceMichael DiFrisco
When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.
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Power Up Your Marketing to Prove Business Value [Infographic]Laura Patterson
Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as ...
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Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
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Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
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Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
Brand Loyalty,
Content,
Customer-Centric,
Customer Experience,
Customer Loyalty,
Customer Relationships,
Digital Theory,
Marketing Strategy,
Relationship Marketing,
Web Content,
Websites
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Seven Ways to Get Great Customer TestimonialsSue Duris
Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get ...
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Five Questions Marketers Need to Ask Prospective Clients
"The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches.
"I've seen that the ...
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Five Social Lessons for Small Business From Big Business
Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media.
What's ...
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Use Empathetic Marketing to Win Customers
We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
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Four Ways to Deliver Great PR [Slide Show]Christian Gulliksen
Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. ...
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Five Ways to Deliver a Great Customer Experience
You might think of customer experience as a synonym for brand positioning or brand experience. But Christine Mauro says it's much, much more. "In reality, customer experience is the result ...
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How Well Do You Know Your Customers?
You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So ...
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Three Tips for Keeping Customers Happy With Stellar Service [Slide Show]Christian Gulliksen
Happy customers are your best customers. They spread the word about you, and give you repeat business. Learn the key traits customer-focused companies possess that keep customers happy—and coming back ...
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Five Key Elements of an Effective Online Video [Video]Andy Havard
Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective ...
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We Are More Than Marketers: Integrating a Human-Centric ApproachJeremi Karnell
Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
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