Customer-Centric

Topics » Articles » Customer-Centric

• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• Digital Marketing in 2017: Trends and Predictions [Infographic]Laura Forer
  From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top ...
  Big Data, Chief Marketing Officer, Customer-Centric, Customer Communications, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Satisfaction, Data
• How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and InfluencersJane Hiscock
  A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer ...
  Channel Marketing, Chief Marketing Officer, Collaboration, Customer-Centric, Customer Relationships, Influencer Marketing, Management, Marketing Strategy, Strategy
• How to Operationalize Your Customer Journey MapLaura Patterson
  Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented ...
  Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Marketing Operations, Marketing Strategy
• The Business Value of User Experience Design [Infographic]Verónica Jarski
  Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue.
  Consumer Electronics, Customer Behavior, Customer-Centric, Customer Experience, Customer Insight, Customer Relationships, Mobile Marketing
• Why Bots Are Becoming Brands' Best FriendBeerud Sheth
  Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand.
  Advertising, Brand Management, Customer-Centric, Customer Experience, Facebook, Technology
• What's Next for the Internet of Things (IoT) in PersonalizationKevin Lindsay
  More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be ...
  Customer-Centric, Customer Engagement, Digital Marketing, Internet of Things, Marketing Strategy, Technology
• B2B Buyers Expect an Omnichannel Experience From B2B SuppliersJohn Fisher
  To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs.
  B2B Marketing, Consumer Electronics, Customer Behavior, Customer-Centric, Customer Engagement, Customer Relationships, Data, High-Tech Marketing, Marketing Strategy, Smartphones, Websites
• Successful CIOs Are Evolving Into Digital Marketing HeroesKevin Cochrane
  Today's successful CIOs are very different from their predecessors. CIOs now play leading roles in considering, designing, and actualizing effective digital platforms.
  Collaboration, Customer-Centric, Customer Experience, Customer Relationships, Digital Theory, High-Tech Marketing, Marketing Challenges, Social Business, Social Media
• The Six Pillars of B2B Customer Experience ExcellenceJulia Doheny (Cupman)
  Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth.
  B2B Marketing, Customer-Centric, Customer Experience, Customer Relationships, Customer Retention, Customer Service, Sales
• Eight Tips for Running a Customer-Friendly BusinessNeerav Mehta
  Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far ...
  Customer-Centric, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service
• Market Research: The Answer to 'Uberization' and 21st Century Customer ChallengesJessica DeVlieger
  Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really "get" their customers, like Apple and Amazon, are setting the standards—and the bar is ...
  B2C, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Research
• Let Demographics Help Guide Your Marketing StrategyBecky Wu
  To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data helps you identify your typical customer and use that data to focus your efforts.
  Customer Behavior, Customer-Centric, Customer Insight, Data, Demographics, Digital Marketing, High-Tech Marketing, Marketing Strategy
• Four Critical Components of Your Customer Journey MapKoren Stucki
  A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding ...
  Customer-Centric, Customer Experience, Customer Relationships, Marketing Strategy
• Make Customers the Center of Your Omnichannel StrategyJane Hiscock
  Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs.
  Customer Behavior, Customer-Centric, Customer Experience, Digital Marketing, Marketing Challenges, Marketing Strategy
• Seven Common Mistakes Marketers MakeSubir Kumedan
  If you decide to fix even one of the following mistakes, you will see better results for you and your business.
  Customer Behavior, Customer-Centric, Customer Experience, E-Commerce, Landing Pages, Testing, Website Design, Websites
• Three Marketing and Customer Experience Trends You're Bound to See in 2016Chokdee Rutirasiri
  With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three ...
  B2C, Customer-Centric, Customer Experience, Marketing Strategy, Retail Marketing, Website Design
• The Three Most Important B2B Marketing Questions for 2016Gavin Finn
  What are the guidelines for making choices and setting priorities in your marketing organization? To achieve success in 2016, these are the most important questions for marketers to ask.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Relationships, Marketing Strategy, Sales, Value Propositions
• Seven Building Blocks of a Customer-Centric Marketing StrategyBobby Fan
  A campaign that focuses on your customers' values takes commitment and research. Building an accurate picture of those values and priorities, then acting on it, is hard but rewarding work.
  B2C, Customer Behavior, Customer-Centric, Customer Relationships, Customer Service, International Marketing, Market Research, Mobile Marketing, Research, Retail Marketing, Social Media
• Seven Customer Expectations That You Need to ExceedJoe Gagnon
  Today's consumers have higher expectations regarding the customer experience. Here's what they expect from brands. Are you meeting those needs?
  Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Service, Digital Marketing, High-Tech Marketing