Customer-Centric

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• Content Marketing for the Customer-Focused MarketerDonna Pahel
  Most marketers know that the right marketing mix is crucial to success. But many fail to keep adapting the mix and focusing on their customers want and when they want ...
  Content, Content Marketing, Customer-Centric, Customer Relationships, Digital Marketing, Marketing Strategy
• Six Tips to Get Your Customers Talking About Your Brand at the Dinner TablePeter Friedman
  Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Social Media
• Everything I Learned About Marketing Came From Comedy, Part 2: ImprovKathy Klotz-Guest
  Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.
  Career Management, Collaboration, Customer-Centric, Customer Insight, Customer Relationships, Humor, Positioning, Value Propositions
• Human2Human: Jargon or an Old Idea That Still Matters?Kathy Klotz-Guest
  Recently, I've seen social posts about human to human (H2H) as opposed to B2C or B2B, and I've seen the backlash against them. Is the term jargon or an old ...
  Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Marketing Tips
• Unlock the Potential of Real-Time MarketingJenn Deering Davis
  Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started.
  Content, Customer-Centric, Data, Digital Theory, Market Research, Marketing Strategy, Measurement, Social Media
• You Are Annoying Your Customers. Do You Know Why?Gavin Jocious
  From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to ...
  Customer-Centric, Customer Experience, Customer Relationships, Customer Satisfaction
• 12 Tenets of Content Creation [Infographic]Seth Price
  Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
  Blogging, Content, Content Marketing, Content Strategy, Customer-Centric, Customer Engagement, Customer Relationships, Keywords, Marketing Tips, Web Content, Websites, Writing
• Three Deadly Reasons Most Websites FailMike Volpe
  Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• One Direction's Five Lessons for Building Customer LoyaltyRafe Gomez
  The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.
  B2C, Brand Loyalty, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Positioning
• The 10-Step Path to Marketing NirvanaTom Asacker
  Marketing nirvana is liberation from a deluded marketing mind—the one that imagines it can persuade people to do things they don't truly believe in or desire. Enlightened marketers, on the ...
  B2C, Customer Behavior, Customer-Centric, Customer Communications, Customer Relationships, Marketing Communications, Marketing Strategy, Public Relations
• Should Senior Marketers Be the 'Voice of the Customer'?Ayaz Nanji
  Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their ...
  Customer-Centric, Customer Insight, Customer Relationships, Marketing Challenges, Marketing Strategy, Research Summaries
• Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Customer Insight, Customer Relationships, Email, Email Campaigns, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Mobile Marketing, Personas, Sales, Social Media
• Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
  Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
  B2C, Business Intelligence, Chief Marketing Officer, Customer-Centric, Customer Insight, Data, Management, Market Research, Marketing Challenges, Measurement, Research Summaries, Retail Marketing, Technology
• Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
  Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
  Customer-Centric, Customer Experience, Customer Insight, Customer Loyalty, Data, E-Commerce, Landing Pages, Mobile Marketing, Personalization, Social Media, Testing
• Personalized Marketing Drives Buyer Readiness and SalesLenna Garibian
  Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales ...
  Customer Behavior, Customer-Centric, E-Commerce, Email, Email Marketing, Research Summaries, Sales
• Five Advantages of Agile MarketingLior Levin
  Agile marketing prioritizes the needs of the customer and focuses on a rapid response to customers and current trends. Here are five reasons you should consider adopting the strategies of ...
  Customer-Centric, Lead Generation, Management, Marketing Strategy
• Pavlov's Dog, or How to Develop and Deliver a Consistent Brand ExperienceMichael DiFrisco
  When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.
  Brand Loyalty, Brand Positioning, Branding, Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Positioning, Value Propositions
• Power Up Your Marketing to Prove Business Value [Infographic]Laura Patterson
  Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as ...
  Branding, Customer-Centric, Customer Relationships, Marketing Analytics, Marketing Automation, Marketing Tips
• Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
  Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
  B2B Marketing, Career Management, Chief Marketing Officer, Collaboration, Customer-Centric, Marketing Strategy, Measurement, Metrics, Sales, Strategy
• Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
  When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
  Branding, Corporate Communications, Customer-Centric, Customer Relationships, Direct Marketing, E-Commerce, Email, Marketing Challenges, Public Relations, Reputation Management