Customer Insight

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• Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]
  When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, ...
  B2C, Customer Behavior, Customer Insight, Data, E-Commerce, Retail Marketing, Testimonials
• Spanish in the US: An Opportunity for Marketers [Infographic]Laura Forer
  Spanish is the second-most commonly spoken language in the US, and that offers a huge opportunity for marketers. Check out this infographic for stats about Hispanic market share and Spanish ...
  Customer Behavior, Customer Communications, Customer Insight, Digital Marketing
• How to Use Data to Reveal Your Brightest Star CustomersLaura Patterson
  Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.
  Customer Acquisition, Customer-Centric, Customer Insight, Data, Metrics
• Devise Better Customer Journeys With Customer Data as Your GPS
  Understanding your buyers' journeys is key to providing them with the right information to move them along the buying path. See how the right tools—and AI—can make your job as ...
  AI, Customer Engagement, Customer Experience, Customer Insight, Data, Metrics, Technology
• What Brexit Teaches Us About Crafting Marketing Campaigns That Compel ActionAlex Moscow
  What can marketers learn from the techniques that Brexit supporters used to convince a majority of the population to vote for what's been called "the stupidest thing any country has ...
  Customer Insight, Marketing Challenges, Marketing Strategy, Public Relations
• Six Tips for Ensuring Your Customer Advisory Board Doesn't BackfireRob Jensen
  Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your ...
  Customer Advisory Programs, Customer Insight, Customer Relationships, Marketing Strategy, Research
• Six Reasons to Hire Your Audience: The Benefits of UGCPawan Deshpande
  If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Marketing Strategy, SEO, Social Media, User-Generated Content
• Loyalty, Retention, Relationships: What's Really in It for Your Customers?Tyler Douglas
  In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need ...
  B2C, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Retail Marketing
• Dark Data on Social Media: Insights That Shed Light on Your BusinessMark Lange
  What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And ...
  Customer Insight, Data, Reputation Management, Research, Social Analytics, Social Media
• Seven Questions to Help You Avoid the Biggest Misstep of Your Site RelaunchMark Floisand
  It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
  Customer Insight, Search Engine Marketing, Search Engines, Web Analytics, Website Design, Websites
• Messaging Apps for Marketing: Drive Sales With Chatbots or Live AgentsPeter Friedman
  Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to ...
  B2C, Customer Communications, Customer Insight, Customer Relationships, Customer Retention, Customer Service, Mobile Marketing, Retail Marketing, SMS
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• These Six Nonprofit Strategies Will Supercharge Your For-Profit BusinessRoger Sametz
  To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Relationships, Marketing Strategy
• Four Ways Marketers Can Take Risks Without Being RiskyCarl Marci
  In today's consumer environment, we marketers must take risks, otherwise we risk getting lost in the clutter and sinking into irrelevance. Success lies in understanding the difference between taking risks... ...
  Advertising, Content, Customer Behavior, Customer Insight, Humor, Marketing Strategy
• Your Brand Tracking Program Is All Wrong: Five Tips to Fix ItMitch Markel
  Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything ...
  Customer Insight, Data, Market Research, Measurement, Research
• Three Customer Feedback Myths That Deserve BustingCaleb Elston
  Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top ...
  Customer Insight, Customer Relationships, Market Research, Net Promoter, Research, Surveys
• How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven Hamrick
  Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
  B2C, Community, Customer Insight, Data, Market Research, Marketing Strategy, Retail Marketing, Social Analytics, User-Generated Content
• Four Ways Businesses Should Use Customer Reviews [Infographic]
  With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be ...
  B2C, Customer Behavior, Customer Evangelists, Customer Insight, SEO, User-Generated Content, Word-of-Mouth
• Revenue Is Not a KPI, but These Six Measures AreMark Gonzales
  The revenue number can hide successes as well as problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the ...
  Customer Insight, Data, Measurement, Metrics, ROI, Sales
• Multicultural Millennials: Who They Are and What They're Doing [Infographic]Laura Forer
  Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors ...
  Customer Behavior, Customer Insight, Millennials, Word-of-Mouth