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Four Steps for Using Images in Your Brand's Social StrategyStephen Shepherd
As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...
Brand Awareness,
Brand Management,
Brand Positioning,
Branding,
Content,
Content Marketing,
Creativity,
Customer Engagement,
Customer Loyalty,
Facebook,
Instagram,
Pinterest,
Social Media,
Twitter
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50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
Brand Loyalty,
Customer Engagement,
Customer Loyalty,
Digital Marketing,
Email Marketing,
Facebook,
Gamification,
Interactive Marketing,
Marketing Strategy,
Research Summaries,
Social Media
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From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
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10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel CompaniesTed Wham
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.
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Four Ways to Create an Army of Fans for Your BrandMack Collier
Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
Brand Ambassadors,
Brand Loyalty,
Brand Positioning,
Community,
Customer Acquisition,
Customer Advisory Programs,
Customer Behavior,
Customer Engagement,
Customer Evangelists,
Customer Insight,
Customer Loyalty,
Customer Relationships,
Customer Retention,
Positioning
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Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]Verónica Maria Jarski
To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic.
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Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Maria Jarski
With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
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Gen-Z Trusts Mobile, Social Content More Than Other Generations DoLenna Garibian
Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such ...
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Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
Customer-Centric,
Customer Experience,
Customer Insight,
Customer Loyalty,
Data,
E-Commerce,
Landing Pages,
Mobile Marketing,
Personalization,
Social Media,
Testing
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Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
Brand Loyalty,
Content,
Customer-Centric,
Customer Experience,
Customer Loyalty,
Customer Relationships,
Digital Theory,
Marketing Strategy,
Relationship Marketing,
Web Content,
Websites
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How to Use Gamification to Reward Customers and Engage ProspectsDarren Steele
Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more ...
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Online Deals Forecast to Reach $3.6B in 2012
US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in ...
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Riding the iPhone 5 App Marketing Wave [Infographic]
Some 10 million people will likely end up buying the new iPhone 5 in the 10 days after it hits stores on Sept. 21, 2012, and the iPhone 5's release ...
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What's Showrooming? (And Six Ways You Can Combat It)Michael Stevens
Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can ...
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Word-of-Mouth Key to Success of Daily Deals
Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
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Use Empathetic Marketing to Win Customers
We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
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Social Is Shifting Beyond Marketing
Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
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Three Ways to Develop Customer Evangelists
How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it ...
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How to Create a Social Loyalty LoopRoger Katz
Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to ...
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Four Ways to Get Too Much Word-of-Mouth [Slide Show]Christian Gulliksen
Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are ...
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