Customer Loyalty

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• Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)Josh Zywien
  When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.
  Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Satisfaction
• The Selfie Strategy: Build Brand Loyalty Like a KardashianJeff Soriano
  By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
  Brand Loyalty, Content, Content Marketing, Customer Engagement, Customer Loyalty, Customer Relationships, Social Media, User-Generated Content
• The State of Customer Loyalty Programs in 2016Ayaz Nanji
  Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.
  Brand Loyalty, Customer Behavior, Customer Loyalty, Research Summaries, Retail Marketing, Survey Data
• Five Effective Ways to Build a Strong Online ReputationAjay Prasad
  Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk ...
  Customer Insight, Customer Loyalty, Customer Satisfaction, Customer Service, E-Commerce, Reputation Management, Testimonials
• What Drives That Crazy Little Thing Called Brand LoveJeff Meleski
  The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love.
  Brand Loyalty, Brand Management, Branding, Customer Loyalty, Customer Relationships
• Why the Customer Experience You Provide Is Your ProductMark Grilli
  The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth.
  Advertising, Branding, Customer Experience, Customer Loyalty, Customer Relationships
• How to Nurture the Five Stages of Customer AdvocacyStephan Hovnanian
  Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ...
  Brand Ambassadors, Brand Loyalty, Customer Advisory Programs, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Satisfaction, Engagement
• Customer Experience Rankings: The 25 Best (and Worst) BrandsAyaz Nanji
  Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground.
  Customer Behavior, Customer Experience, Customer Loyalty, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Memorable Moments Enrich Customer RelationshipsDavid Trice
  Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Strategy
• The True Value of Customer Loyalty Programs [Infographic]Verónica Jarski
  A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.
  Customer Acquisition, Customer Behavior, Customer Insight, Customer Loyalty, Customer Relationships
• How Digital Marketing Will Change in 2016 [Infographic]Verónica Jarski
  Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing.
  Advertising, Customer Loyalty, Data, Facebook, Marketing Challenges, Mobile Marketing, Publishing, ROI, Thought Leadership
• How to Build Relationships With Customers You See Only Once a YearGeoff Smith
  Holiday sales are traditionally viewed as mere transactions with customers buying gifts once a year rather than as important interactions with potentially long-term, loyal customers. That's a lost opportunity.
  B2C, Customer Acquisition, Customer Behavior, Customer Loyalty, Customer Relationships, E-Commerce, Retail Marketing
• Three Things Retailers Can Learn From Amazon PrimeTom Caporaso
  Amazon is the online king, trying to impose its will on retailers big and small in its quest to become "The Everything Store." What can you do to combat the ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Customer Service, E-Commerce, Retail Marketing
• How to Synchronize Your Marketing With the Customer JourneyJonathan Moran
  Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
  Brand Loyalty, Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Data, Forecasts, Marketing Analytics, Marketing Automation, Marketing Strategy, Measurement, Personalization, Segmentation
• How to Create and Define Social Rewards That Map to Your Marketing ObjectivesJessica Williams
  So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.
  Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Retention, Promotions, Retail Marketing, Social Analytics, Social Media
• Top Three Ways to Market to MillennialsHernan Vicuna
  Generations are shaped to some extent by the times in which they come of age, so it makes sense for marketers who wish to reach millennials to understand the forces ...
  Customer Behavior, Customer Loyalty, Customer Relationships, Customer Service, E-Commerce, Marketing Strategy, Millennials, Social Media, Word-of-Mouth
• Four Ways a Cross-Channel Identity Helps Your Bottom LineMarc Kiven
  Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.
  Channel Marketing, Customer Behavior, Customer Insight, Customer Loyalty, Data, Digital Marketing, E-Commerce, Multichannel Marketing, Retail Marketing, ROI
• From Engagement to Leads: The Psychology Behind Converting Social Media FansBojana Dobran
  Converting social media fans requires more than constant sharing; it requires understanding the ways they interact and build relationships.
  Behavioral Marketing, Customer Behavior, Customer Loyalty, Social Media
• Five Marketing Lessons From Taylor Swift, Brand SavantKatie L. Fetting
  Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to borrowed equity and social media domination, her ...
  Brand Loyalty, Brand Management, Branding, Career Management, Content, Customer Engagement, Customer Loyalty, Customer Relationships, Marketing Strategy, Social Media
• Five Ways to Use Location-Based Marketing Right NowJD Nyland
  Here's how you can use location data—right now—to boost engagement, offer more personalized experiences, and build loyalty with users.
  Content, Customer Engagement, Customer Loyalty, E-Commerce, Local Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing