Customer Relationships

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• The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning ProgramDr. Debbie Qaqish
  Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.
  Account-Based Marketing, Customer Relationships, Marketing Operations, Research, Sales
• 10 Steps Marketers Can Take to Prepare for 'California's GDPR'Abdul Rastagar
  Phew, you survived GDPR! Time to relax and... wait, what? The California Consumer Privacy Act was recently passed? Here's how marketers can get ahead of the competition by preparing for ...
  Customer Relationships, Data, Marketing Operations
• Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting TechJohn Hernandez
  If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in ...
  AI, Customer Relationships, Data, Segmentation, Targeting
• Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John Miller
  The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships
• GDPR as Opportunity: How to Build Tighter Customer RelationshipsBryta Schulz
  GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform ...
  Customer Communications, Customer Relationships, Email
• How to Use Webinars to Build Good Customer RelationshipsShane Barker
  Webinars offer a perfect platform to engage and train your B2B customers. See how to make them interactive and offer value to your attendees.
  Content, Customer-Centric, Customer Engagement, Customer Relationships, Webinars
• Three Tests That Can Save Your Marketing Personalization StrategyLindsay McGettigan
  Personalization is a powerful marketing tool, but with great power comes great responsibility. Misusing personalization can diminish consumers' trust in a brand. Here's how to be transparent and effective.
  Customer Relationships, Marketing Strategy, Personalization
• Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]Laura Forer
  Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
  Customer Relationships, Customer Retention, Customer Satisfaction, Social Media
• What Leads to Bad Brand Experiences?Ayaz Nanji
  Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
  Brand Management, Customer Experience, Customer Relationships, Research Summaries
• How to Use Gamification and Technology for a Better Experiential Marketing CampaignBrett Hyman
  Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns.
  Customer Experience, Customer Relationships, Experiential Marketing, Gamification
• Lifecycle Marketing for Subscription-Based Services: Four Subscriber PersonasYoni Barzilay
  Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of ...
  Customer Engagement, Customer Relationships, Customer Retention
• Calendars as Marketing Channel: Four Best-Practices for Reaching Your CustomersSameen Karim
  In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're ...
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Mobile Marketing
• Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.Dara Treseder
  Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't ...
  Brand Awareness, Brand Positioning, Branding, Customer Relationships
• Six Tips for Ensuring Your Customer Advisory Board Doesn't BackfireRob Jensen
  Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your ...
  Customer Advisory Programs, Customer Insight, Customer Relationships, Marketing Strategy, Research
• How to Maintain Brand Authenticity in Today's Politically Polarized ClimateBrandon Lewis
  To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing ...
  Brand Positioning, Corporate Communications, Customer Relationships, Positioning, Public Relations, Value Propositions
• Click-to-Call: Why the Phone Call Is Back in Business [Infographic]Laura Forer
  With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for ...
  Customer Experience, Customer Relationships, Marketing Smarter, Mobile Marketing
• The Five Top Trends That Will Shape Influencer Marketing in 2018Ismael El-Qudsi
  Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Influencer Marketing, Marketing Strategy
• Segmentation Models Are Outdated: How to Update Your Marketing Segmentation PracticesVignesh Clingam
  For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.
  Customer Relationships, Demographics, Marketing Strategy, Personalization, Personas, Segmentation
• Four Ways to Keep Your Brand and Marketing Relevant Amid Fluctuating Cultural TrendsSarah Clark
  For any marketing campaign to be successful, marketers must find innovative ways to interweave the brand's core values with the cultural context of the intended audience—its ideologies, tensions, values...
  Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Retail Marketing
• How to Create a Customer Experience Program and a Winning Marketing Team: Context MarketingLars Birkholm Petersen
  Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to ...
  Customer Experience, Customer Relationships, Marketing Operations, Project Management