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Seven Types of Social Media Fans and How to Engage With Them [Infographic]Verónica Maria Jarski
Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common ...
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Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason FallsBarry Feldman
Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. ...
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Five Steps to Successful Experience-Driven CommerceLoni Stark
Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
B2C,
Community,
Content,
Customer Acquisition,
Customer Experience,
Customer Relationships,
E-Commerce,
Integrated Marketing,
Mobile Marketing,
Retail Marketing,
Social Media,
Social Networking
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Should Senior Marketers Be the 'Voice of the Customer'?Ayaz Nanji
Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their ...
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Ensure That Strategy, not Tactics, Drives Your Social MediaRachel DiCaro Metscher
Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful ...
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Small Businesses Find ROI in Social Media [Infographic]Verónica Maria Jarski
A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...
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Four Outside-the-Box Ideas to Better Understand Customer ExperienceLinda Ireland
In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these ...
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The State of Digital Content [Infographic]Verónica Maria Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
Content,
Content Marketing,
Customer Insight,
Customer Relationships,
Digital Marketing,
Email,
Facebook,
Mobile Marketing,
Pinterest,
Smart Phones,
Social Media
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How to Properly Close the Loop... and the SalePeter Gracey
First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
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When Did Social Media Lose Its Way? [Infographic]Verónica Maria Jarski
In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
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A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Maria Jarski
How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
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#SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
Advertising,
B2B Marketing,
B2C,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Facebook,
Marketing Strategy,
Pinterest,
Retail Marketing,
Social Business,
Social Media,
Social Networking,
YouTube
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Three Key Ways to to Help Your Business Find '2X' Profit GrowthJeanne Hurlbert
Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways ...
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Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
B2C,
Brand Positioning,
Content,
Customer Experience,
Customer Relationships,
Digital Theory,
Inbound Marketing,
Marketing Strategy,
Mobile Marketing,
Positioning,
Smart Phones,
Value Propositions
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From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
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10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel CompaniesTed Wham
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.
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Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
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Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
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Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
Advertising,
B2C,
Brand Loyalty,
Brand Positioning,
Community,
Customer Behavior,
Customer Engagement,
Customer Experience,
Customer Insight,
Customer Relationships,
Demographics,
Gamification,
Integrated Marketing,
Millennials,
Mobile Marketing,
Positioning,
Product Marketing,
Retail Marketing,
Social Media,
Social Networking
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Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
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