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Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
Brand Awareness,
Brand Management,
Brand Positioning,
Branding,
Content,
Content Marketing,
Copywriting,
Creativity,
Customer Retention,
Facebook,
Instagram,
Social Media,
Twitter,
User-Generated Content,
Websites
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When Did Social Media Lose Its Way? [Infographic]Verónica Maria Jarski
In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
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10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel CompaniesTed Wham
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.
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B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
B2B Marketing,
Business Intelligence,
CRM,
Customer Acquisition,
Customer Behavior,
Customer Insight,
Customer Relationships,
Customer Retention,
Marketing Strategy,
Measurement,
Product Marketing,
Research,
Sales,
Testing
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Four Ways to Create an Army of Fans for Your BrandMack Collier
Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
Brand Ambassadors,
Brand Loyalty,
Brand Positioning,
Community,
Customer Acquisition,
Customer Advisory Programs,
Customer Behavior,
Customer Engagement,
Customer Evangelists,
Customer Insight,
Customer Loyalty,
Customer Relationships,
Customer Retention,
Positioning
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Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]Susan Marshall
Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on ...
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Are Your Clients Worth Keeping? Four Questions to Help You Find OutAl Davidson
Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. ...
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Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
Advertising,
Blogging,
Customer Retention,
Email,
Lead Generation,
Marketing Strategy,
Mobile Marketing,
Research,
Research Summaries,
Small Business,
Social Media
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Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]Verónica Maria Jarski
Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing ...
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Three Steps for Stopping Checkout AbandonmentJames Duval
Any e-commerce site owner knows the frustration resulting from the abandonment of a full shopping basket. But the most likely causes of a high rate of abandonment are few, and ...
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Three Ways to Reactivate Lapsed Subscribers
"If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs.
"Instead of sitting ...
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Five Easy Tricks to Get More Treats From Your B2B Contact DatabaseMaribeth Ross
"Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will ...
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How to Reactivate Your Lapsed Email SubscribersDenise Keller
You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid ...
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The 7 Ps of Customer Retention MarketingKarl Wirth
We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 ...
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Six Email Marketing Mistakes to AvoidJanelle Johnson
Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this ...
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Social Is Shifting Beyond Marketing
Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
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Execs Dish on the Growing Importance of 'Social Business'
Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of ...
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Manufacturers Upping Online Marketing Spend
Driven by the need to compete more aggressively in their core markets, nearly nine in ten American manufacturers (86%) say they are investing in online marketing in 2012, and 52% ...
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Four Steps to Take When You Lose a Big Client
Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. (Sound familiar?)
But every crisis carries a few good lessons with it, ...
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Only One-Half of Brands Can Identify Their Most Loyal Customers
Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ...
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