Customer Retention

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• Five Easy Tricks to Get More Treats From Your B2B Contact DatabaseMaribeth Ross
  "Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will ...
  B2B Marketing, Customer Acquisition, Customer Retention, Email Marketing, Lead Generation, Marketing Automation, Sales
• How to Reactivate Your Lapsed Email SubscribersDenise Keller
  You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid ...
  Customer Behavior, Customer Relationships, Customer Retention, Direct Marketing, Email, Email Hygiene, Email Lists
• The 7 Ps of Customer Retention MarketingKarl Wirth
  We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 ...
  Brand Positioning, Customer Relationships, Customer Retention, Marketing Strategy, Positioning, Pricing, Promotions, Value Propositions
• Six Email Marketing Mistakes to AvoidJanelle Johnson
  Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this ...
  Customer Retention, Email, Landing Pages, Marketing Strategy, Mobile Marketing, Segmentation
• Social Is Shifting Beyond Marketing
  Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
  Brand Management, Community Management, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory, Research Summaries, Social Business, Social Media
• Execs Dish on the Growing Importance of 'Social Business'
  Social business is important today, and it is expected to be more important in the future, according to a report by the MIT Sloan Management Review and Deloitte: 18% of ...
  Customer Relationships, Customer Retention, Research Summaries, Social Business, Social Media, Social Networking, Web 2.0
• Manufacturers Upping Online Marketing Spend
  Driven by the need to compete more aggressively in their core markets, nearly nine in ten American manufacturers (86%) say they are investing in online marketing in 2012, and 52% ...
  Advertising, Customer Retention, Customer Service, Research Summaries, Sales, Websites
• Four Steps to Take When You Lose a Big Client
  Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. (Sound familiar?) But every crisis carries a few good lessons with it, ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Customer Retention, Customer Satisfaction
• Only One-Half of Brands Can Identify Their Most Loyal Customers
  Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ...
  Customer Acquisition, Customer Loyalty, Customer Retention, Relationship Marketing, Research Summaries
• Give Them Something to Talk About: Create a Community Around Your Site's ContentNicolas Gremion
  Are people talking about you? If you can get people to talk about your company and its website, half of your marketing will be done for you. The best way ...
  Community, Customer Engagement, Customer Loyalty, Customer Retention, User-Generated Content, Web Content
• What's Driving Pinterest's Amazing Growth
  Pinterest is arguably the hottest social media site on the Internet—user traffic to the online social catalog has skyrocketed since mid-2011—but the website also boasts strong audience engagement, retention, and ...
  Customer Behavior, Customer Engagement, Customer Retention, Pinterest, Research Summaries, Social Media, Word-of-Mouth
• The Importance of Relevance: A Cautionary Tale
  "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  Community, Content, Customer Retention, Email Marketing
• Top 12 Customer Loyalty Trends for 2012 [Slide Show]
  Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory
• Tripped Up by a Typo: Five Real-Life Examples [Slide Show]Christian Gulliksen
  It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples ...
  Content, Customer Loyalty, Customer Retention, Writing
• Websites Fueling Growth in Industrial Companies
  Nearly one-half (45%) of North American industrial businesses reported positive growth in the second half of 2010 and among them, more than three-quarters (76%) said their websites made a significant ...
  Customer Retention, Customer Service, Research Summaries, Websites
• Adapt or Perish: The New Dynamics of Digital MarketingJoel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive ...
  Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• Four Steps to Creating Valuable B2B Customer Content
  "Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing ...
  B2B Marketing, Content, Customer Retention, Sales
• B2B Brands Tapping Loyalty Marketing to Drive Sales
  Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a ...
  B2B Marketing, Brand Loyalty, Customer Retention, Research Summaries
• How to Avoid the Great Social Media Crash of 2011Jamie Turner
  Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. ...
  Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media
• Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About ItSean Geehan
  Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a ...
  B2B Marketing, Customer Retention, Customer Satisfaction, Feedback, Voice of the Customer