-
10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel CompaniesTed Wham
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished.
-
Want to Slash 50% Off Your Marketing Budget? Try Being Nice...Peter Shankman
In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the ...
-
Social Media for Customer Service: Just Do It!Andrew Bart
Social media is quickly changing what's expected in today's customer service world. But many companies are still struggling to find a way to fit it into their customer service ...
-
Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]Susan Marshall
Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on ...
-
A History of Sales Technology [Infographic]Verónica Maria Jarski
The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines ...
-
Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkimAngela Natividad
Like a good how-to lesson? We know we do, and this week in social media is packed with piles of 'em. It's all here, and then some. Skim for experience!
Advertising,
Customer Relationships,
Customer Service,
Digital Marketing,
Digital Theory,
Facebook,
Integrated Marketing,
Measurement,
Pinterest,
Social Business,
Social Media,
Twitter,
YouTube
-
Pavlov's Dog, or How to Develop and Deliver a Consistent Brand ExperienceMichael DiFrisco
When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.
-
Customer Service via Twitter: A Social Media Experiment [Infographic]Verónica Maria Jarski
As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading ...
-
2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
-
Five Online Shoppers Ruling the Holiday Interwebs [Infographic]Verónica Maria Jarski
Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas.
-
Top Brands Using Twitter for Customer SupportLenna Garibian
Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform ...
-
Eight Tips for a Safe and Profitable Black Friday Retail Checkout LinePerry Kuklin
Retailers are planning now to deal with the oncoming consumer-oriented buying frenzy that is Black Friday. Here are eight tips for retailers on preparing a checkout line for the crowds ...
-
Make the Most of Holiday Marketing: Five Things Online Retailers Should Do NowLiz Elting
Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to ...
-
23 Tips for Using LinkedIn, Facebook, and Twitter for BusinessSookie Shuen
With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and ...
-
Is Bad Service Good Business?
Every small business makes compromises on a daily basis. Adding something here means subtracting something there. But does it ever make sense to cut back on the customer experience? Can ...
-
Three Email Marketing Tips From Seinfeld
We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity.
"Although the show might not seem the ...
-
Why and How to Encourage Online ReviewsTara Hornor
One of the first things consumers look for when making a purchase is a review of the product or service they're interested in. They look to their peers for input ...
-
Seven Ways Market Research Can Feed Into Business ActivitiesBo Mattsson
Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of ...
-
The Road to Stellar Customer Experience Is Lined With Engaged EmployeesCarolyn Hall
Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...
-
CMOs Tapping Into Social Data for Consumer Insights
Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according ...
MarketingProfs uses single