Demographics

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• Teens' Favorite Social Networks, Fashion Brands, and RestaurantsAyaz Nanji
  Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
  Demographics, Instagram, Research Summaries, Retail Marketing, Snapchat, Social Media, Social Networking
• The Demographics and Motivations of Amazon Shoppers [Infographic]Ayaz Nanji
  Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon.
  Demographics, E-Commerce, Research Summaries, Retail Marketing
• The Complete Guide to Snapchat Advertising Targeting Options [Infographic]Laura Forer
  If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
  Advertising, Behavioral Marketing, Demographics, Segmentation, Snapchat, Social Media
• The Technology Habits of Americans Age 50 and OlderAyaz Nanji
  Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP.
  Customer Behavior, Demographics, Mobile Marketing, Research Summaries, Social Media, Social Networking, Technology
• Getting to Know Gen Z: Beliefs, Preferences, and BehaviorsAyaz Nanji
  Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social ...
  Customer Behavior, Demographics, Gen Z, Millennials, Research Summaries
• Segmentation Models Are Outdated: How to Update Your Marketing Segmentation PracticesVignesh Clingam
  For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.
  Customer Relationships, Demographics, Marketing Strategy, Personalization, Personas, Segmentation
• The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]Laura Forer
  Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they ...
  Content, Customer Behavior, Demographics, Podcasting
• YouTube Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, YouTube
• LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those ...
  Advertising, B2B Marketing, Behavioral Marketing, Demographics, LinkedIn, Segmentation, Social Media
• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media
• The Complete Guide to Twitter Advertising Targeting Options [Infographic]Laura Forer
  Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, Twitter
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Television, TV, Videos, YouTube
• Four Effective Ways to Market to MillennialsPamela Webber
  The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you ...
  Advertising, Brand Loyalty, Brand Management, Demographics, Marketing Strategy, Millennials
• How Millennials Are Changing the Shopping Landscape [Infographic]Laura Forer
  Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an ...
  B2C, Customer Behavior, Customer Experience, Customer Loyalty, Demographics, E-Commerce, Millennials, Retail Marketing
• #SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This WeekChristian Neri
  Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Videos, Virtual Reality, YouTube
• The Media and Internet Habits of Moms in 2017Ayaz Nanji
  Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research ...
  Demographics, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Television, Women
• Social Media Use by Generation [Infographic]Laura Forer
  Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message.
  Customer Behavior, Demographics, Facebook, Instagram, Pinterest, Social Media, Twitter, YouTube
• How to Use Events to Create Cross-Channel Marketing Success [Infographic]Laura Forer
  How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your ...
  B2B Marketing, Brand Awareness, Branding, Conferences, Demographics, Digital Marketing, Sales, Tradeshows/Events
• Travel as an Indicator of Demographics and Lifestyle [Infographic]Laura Forer
  Understanding your customers' travel preferences can help you to better understand and reach them.
  Advertising, Behavioral Marketing, Demographics, Location-Based Marketing, Personas
• Demographics of the Top 7 Social Networks [Infographic]Laura Forer
  How well do you know your social media audiences? See who spends time on seven of the most popular social networks.
  Demographics, Facebook, Instagram, LinkedIn, Millennials, Pinterest, Social Media, Twitter, YouTube