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Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
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The Hyperconnected Life [Infographic]Verónica Maria Jarski
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
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Instagram More Effective Than Pinterest for Top BrandsAyaz Nanji
Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
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The State of Digital Content [Infographic]Verónica Maria Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
Content,
Content Marketing,
Customer Insight,
Customer Relationships,
Digital Marketing,
Email,
Facebook,
Mobile Marketing,
Pinterest,
Smart Phones,
Social Media
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How Small-Business Owners Are Using Mobile TechnologyAyaz Nanji
Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.
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50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
Brand Loyalty,
Customer Engagement,
Customer Loyalty,
Digital Marketing,
Email Marketing,
Facebook,
Gamification,
Interactive Marketing,
Marketing Strategy,
Research Summaries,
Social Media
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4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]Ayaz Nanji
Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.
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When Did Social Media Lose Its Way? [Infographic]Verónica Maria Jarski
In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
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Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
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#SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
Advertising,
B2B Marketing,
B2C,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Facebook,
Marketing Strategy,
Pinterest,
Retail Marketing,
Social Business,
Social Media,
Social Networking,
YouTube
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Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
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How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
Business Intelligence,
Customer Behavior,
Data,
Digital Marketing,
E-Commerce,
Email,
Google,
Google Analytics,
Keywords,
Landing Pages,
Lead Generation,
Measurement,
Metrics,
Retail Marketing,
Social Media,
Websites
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Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Email,
Email Campaigns,
Email Marketing,
Facebook,
LinkedIn,
Social Media,
Twitter
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Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
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Big Data: What It Is, Why It's Important [Infographic]Verónica Maria Jarski
The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and ...
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Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
Customer Acquisition,
Customer Experience,
Digital Marketing,
Digital Theory,
E-Commerce,
Gamification,
Interactive Marketing,
Marketing Strategy,
Mobile Marketing,
Retail Marketing,
Sales,
Smart Phones
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Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]Verónica Maria Jarski
As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how ...
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Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
Brand Awareness,
Brand Loyalty,
Content,
Content Marketing,
Customer Behavior,
Customer Engagement,
Digital Marketing,
Digital Theory,
Marketing Strategy,
Mobile Marketing,
SMS
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#Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
Customer Engagement,
Digital Marketing,
Digital Theory,
Facebook,
Google,
Humor,
LinkedIn,
Mobile Marketing,
Smart Phones,
Social Business,
Technology,
Twitter
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Mobile Innovation (Part 1): Welcome to Your Innovation Moment, MarketersChristina "CK" Kerley
Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your ...
Consumer Electronics,
Content,
Customer Behavior,
Customer Communications,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Direct Marketing,
E-Commerce,
Integrated Marketing,
Interactive Marketing,
Mobile Marketing
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