Digital Marketing

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• The Flip Side of Targeted MarketingEvelyn Kotler
  Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.
  Advertising, Content Strategy, Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising, Targeting
• Holiday-Themed Retail Email Benchmarks From 2015Ayaz Nanji
  More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This WeekChristian Neri
  Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Snapchat, Social Media, SocialSkim, Targeting, Twitter, Videos, YouTube
• What Motivates Consumers to Click on Mobile Ads?Ayaz Nanji
  Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.
  Advertising, Customer Behavior, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data
• Three Golden Rules for Creating a Successful B2B AppAlexander Grosu
  B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services.
  Consumer Electronics, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• The Fight Between Two Well-Known Marketing TheoriesPeter Szanto
  The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views?
  Digital Marketing, High-Tech Marketing, Marketing Strategy, Sales, Thought Leadership
• Email Marketing Insights: Budget and Tactic Trends [Infographic]Ayaz Nanji
  Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• The ROI of AdWords Spend for B2B FirmsAyaz Nanji
  What is the return on investment for B2B companies when they spend on Google AdWords search advertising?
  B2B Marketing, Digital Marketing, Google, Research Summaries, ROI, Search Engine Marketing, Search Engines
• 2Q16 Email Deliverability BenchmarksAyaz Nanji
  Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• The Most Effective Digital Lead Generation ChannelsAyaz Nanji
  Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Sales, Survey Data
• Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]Verónica Jarski
  Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.
  Account-Based Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising
• Social Media Engagement and Publishing Benchmarks for BrandsAyaz Nanji
  Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research ...
  Digital Marketing, Facebook, Instagram, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This WeekChristian Neri
  Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• How Pokémon Go Players Engage With Businesses [Infographic]Ayaz Nanji
  Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.
  Augmented Reality, Digital Marketing, Mobile Marketing, Research Summaries, Survey Data
• What Marketers Can Learn From the 50 Fastest-Growing B2B CompaniesAyaz Nanji
  The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.
  B2B Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Sales
• #SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This WeekChristian Neri
  This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Snapchat, Social Media, SocialSkim, Television, TV, Videos
• The Companies With the Best (and Worst) Website ExperiencesAyaz Nanji
  Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from the Temkin Group.
  Customer Experience, Digital Marketing, Research Summaries, Survey Data, Websites
• The 11 Most Common Website SEO Issues [Infographic]Ayaz Nanji
  Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush.
  Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO, Websites
• Tips for Effectively Geotargeting Your Subscribers [Infographic]Verónica Jarski
  Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location.
  Consumer Electronics, Content, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Technology
• How Brands Are Using Triggered Email CampaignsAyaz Nanji
  Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries