Digital Marketing

Topics » Articles » Digital Marketing

• Why People Share Content on FacebookAyaz Nanji
  What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
  Customer Behavior, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• You Don't Have a Sales Content Problem, You Have a Distribution ProblemBrian Fravel
  Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What ...
  Content, Customer Satisfaction, Digital Marketing, Management, Sales
• #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's RoundupChristian Neri
  New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ...
  Advertising, B2C, Branding, Content, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Tumblr, Twitter
• The Top Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.
  Customer Behavior, Digital Marketing, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• What's Next for the Internet of Things (IoT) in PersonalizationKevin Lindsay
  More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be ...
  Customer-Centric, Customer Engagement, Digital Marketing, Internet of Things, Marketing Strategy, Technology
• Marketing Agencies' Favorite Digital Tools and ServicesAyaz Nanji
  Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies?
  CRM, Digital Marketing, Email, Email Marketing, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Survey Data, Technology
• Predictive Analytics Has a Scaling Problem, and Bad Data Is to BlameJustin Gray
  Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps.
  B2B Marketing, Big Data, Customer Behavior, Data, Digital Marketing, Marketing Analytics
• #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• Here Comes the Query: Wedding-Related Search TrendsAyaz Nanji
  Online searches related to wedding dresses and invitations peak in the winter, whereas wedding gift queries peak in the spring and summer, according to recent research from Bing.
  Customer Behavior, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines
• How Dads Participate in Social Media [Infographic]Verónica Jarski
  Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what ...
  Customer Behavior, Digital Marketing, Facebook, Instagram, Social Media, Social Networking, Twitter
• Four Web Development Technologies That Marketers Need to Know NowJaron Rubenstein
  In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology.
  Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Technology, Website Design, Websites
• The Content Sharing Habits of Facebook UsersAyaz Nanji
  More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
  Content, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• How to Make Progress on Your Marketing Excellence Journey [Infographic]Laura Patterson, Jerry Rackley
  What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study.
  Career Management, Chief Marketing Officer, Chief Technology Officer, Digital Marketing, Marketing Analytics, Marketing Operations, Marketing Strategy, Measurement, Thought Leadership
• #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's RoundupChristian Neri
  The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• The Most Popular Types of SMB Marketing VideosAyaz Nanji
  Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent ...
  Content, Content Marketing, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data, Videos
• Everyone Really Needs to Stop Freaking Out About the New Instagram AlgorithmVincent Bates
  Instagram has caught the "relevance bug" and will soon change the way that platform users discover moments. So, why are users going nuts about this algorithm change? (They shouldn't.)
  Digital Marketing, Instagram, Social Media, Web Content
• The 100 Most Expensive Google AdWords KeywordsAyaz Nanji
  Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush.
  Advertising, Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• How to Pick the Right Social Platform to Grow Your Sales [Infographic]Verónica Jarski
  Not every social platform suits every business. Use these tips to choose the right social platform for you to engage your potential customers and deepen existing relationships.
  Consumer Electronics, Customer Behavior, Customer Engagement, Digital Marketing, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales, Smartphones, Social Media, Twitter, Videos, Vine, YouTube
• Viewability's Impact on the Effectiveness of Digital AdvertisingAyaz Nanji
  Are people more likely to recall a digital advertisement if they are exposed to more of the ad unit or if they see it for a longer period of time ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries
• Build Social Relationships With Influencer Marketing [Infographic]Verónica Jarski
  Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.
  Brand Ambassadors, Customer Acquisition, Customer Relationships, Digital Marketing, Influencer Marketing, Social Media, Social Networking, User-Generated Content, Word-of-Mouth