Digital Marketing

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• The Best Months for Retail Email CTRs, Unsubscribes, and ConversionsAyaz Nanji
  Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email lists in December, according to a recent report from Retention ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Discover Shockingly Good Returns in Native AdvertisingDaniel Wilkinson
  If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Native Advertising, Web Copy, Websites
• Discounting in the Digital Age [Infographic]Verónica Jarski
  Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways.
  Customer Acquisition, Customer Engagement, Digital Marketing, Marketing Strategy, Sales, Segmentation, Technology, Testing
• #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Are Companies Structured Correctly for Digital Marketing Success? [Infographic]Ayaz Nanji
  Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data, Technology
• Use 'Interest Data' to Ignite Your MarketingAndrew Davies
  Interest data provides an exciting new frontier for marketers to explore as they seek to develop better messaging, tactics, and strategies.
  Content, Content Marketing, Customer Behavior, Customer Service, Data, Digital Marketing, Marketing Strategy, Sales
• Instagram Benchmarks and Trends for MarketersAyaz Nanji
  Marketers are posting more frequently to Instagram and gaining followers at an impressive rate, but they are receiving fewer interactions per post on average, according to a recent report from ...
  Digital Marketing, Facebook, Instagram, Research Summaries, Social Media, Social Networking
• Warning: The Rest of Your Company Has Absolutely No Idea What Marketing DoesJustin Gray
  Your marketing department can be successful and still have the rest of the company wonder Marketing is needed. That disconnect needs to be addressed.
  Collaboration, Corporate Communications, Digital Marketing, Thought Leadership
• #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Local Marketing, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• The 10 Most Anticipated Video Games This Holiday SeasonAyaz Nanji
  Activision’s Call of Duty: Black Ops III is expected to be the most sought-after multi-platform video game by consumers this holiday season, according to a recent report from Nielsen.
  Customer Behavior, Digital Marketing, Research Summaries
• Five Traits of Productive and Enduring Relationships Between Agencies and ClientsMargaret Molloy
  More often than ever, marketing departments are working with agencies, but achieving a harmonious relationship isn't easy. Here's a look at common traits of successful relationships.
  Chief Marketing Officer, Collaboration, Customer Relationships, Digital Marketing, Marketing Strategy, Thought Leadership
• The State of User Experience: What Visitors Expect From SitesAyaz Nanji
  Which elements of a website's user experience matter most to people? What makes them decide to continue using a site?
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Websites
• Joy to the Pin: The Huge Volume of Holiday Activity on PinterestAyaz Nanji
  Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network.
  Digital Marketing, Pinterest, Research Summaries, Social Media, Social Networking
• Instagram Turns Five (My, How It's Grown!)Jenn Deering Davis
  Instagram recently hit the five-year mark. Let's take a look at its memorable moments, how it has evolved, and what marketers can learn from this social media platform.
  Brand Management, Branding, Content, Creativity, Customer Engagement, Digital Marketing, Instagram, Marketing Strategy, Social Media
• How the AdWords Conversion Reporting Updates Enable Better Tracking of Macro- and Micro-ConversionsChris Lucas
  Google AdWords is making big changes that will affect marketers. These changes will have an enormous impact on SEO as well as the structure of ads and the customization of ...
  Advertising, Customer Insight, Data, Digital Marketing, Google, High-Tech Marketing, Sales, Sales and Advertising
• How a Content Strategy Delivered 55% More Sales Leads Each MonthJason Emanis
  How important is content marketing? For one company, it meant a huge increase in sales leads and brand awareness. Find out why and how it made the shift (and why ...
  Content, Content Marketing, Content Strategy, Digital Marketing, High-Tech Marketing, Marketing Strategy, Measurement, Metrics, Social Media
• Arm Your Content Marketing for the New Battlefield [Infographic]Verónica Jarski
  The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Challenges, Social Media, Technology, Web Content
• Personalization: The Biggest Issue Keeping CMOs Up at NightMatt Goddard
  Under pressure to "personalize" marketing, CMOs are having sleepless nights thinking about the data that should allow them to target relevant content to the right person via the right channel. ...
  Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Personalization, Social Media, Thought Leadership
• Email Deliverability 2015: Are Messages Reaching Inboxes?Ayaz Nanji
  Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter