Digital Marketing

Topics » Articles » Digital Marketing

• What Is Bad Data Costing Your Company?Henry Schuck
  A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is ...
  Big Data, Data, Digital Marketing, High-Tech Marketing, Lead Quality, Marketing Tips, Small Data, Time Management
• #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's RoundupAngela Natividad
  This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Keywords, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• Understanding the Real Value of Your Customer DataSteve Shoaff
  In today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth ...
  Big Data, Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing
• Five Classic Traits of Successful StrategiesJohn Bell
  Wanting to reach a goal isn't enough. You need a strategic plan of action to achieve that goal.
  Content Strategy, Digital Marketing, High-Tech Marketing, Marketing Strategy
• The Top Online Lead Generation Tactics and MetricsAyaz Nanji
  Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
  Digital Marketing, Email, Email Marketing, Lead Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Can Facebook Win the Video Marketing Battle?Kevin Johnson
  The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they ...
  Content, Customer Engagement, Digital Marketing, Facebook, Videos, YouTube
• How to Use Analytics to Prove the Impact of YouTube MarketingMark Hansen
  Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the ...
  Content, Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, Online Marketing, ROI, Social Analytics, Videos, Web Analytics, YouTube
• Top Five Global Trends Shaping the Travel Industry [Infographic]Verónica Jarski
  To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel ...
  Consumer Electronics, Customer Behavior, Customer Satisfaction, Digital Marketing, Mobile Marketing, Smartphones, Websites
• Marketers, Stop Hesitating and Start Embracing InstagramBob Sybydlo
  Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base.
  Brand Management, Brand Positioning, Branding, Collaboration, Community, Content, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Instagram, Social Media
• Five Things You Should Be Doing With Your Site Search (but Probably Aren't)Kurt Heinemann
  When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
  B2C, Customer Acquisition, Digital Marketing, E-Commerce, Mobile Marketing, Product Marketing, Publishing, Retail Marketing, Search Engines, Websites
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Four Ways a Cross-Channel Identity Helps Your Bottom LineMarc Kiven
  Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.
  Channel Marketing, Customer Behavior, Customer Insight, Customer Loyalty, Data, Digital Marketing, E-Commerce, Multichannel Marketing, Retail Marketing, ROI
• The Biggest Digital Marketing Opportunities of 2015Ayaz Nanji
  Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown.
  Big Data, Data, Digital Marketing, Research Summaries, ROI, Survey Data
• How Marketers and Bloggers Are Working TogetherAyaz Nanji
  How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Digital Marketing, Research Summaries, Survey Data
• #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's RoundupAngela Natividad
  It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Online Marketing, Presentations, Social Media, Social Networking, Twitter, YouTube
• Three Ways Brain Science Can Skyrocket Your Conversion RatesChristopher Lester
  By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost ...
  Customer Insight, Digital Marketing, Marketing Strategy, Web Content
• Boost Your Brand's Global Reach by Taking Advantage of the New gTLDsDave Panos
  Brands have an exciting opportunity to take advantage of the new generic Top Level Domains (gTLDs) for international markets. Check out these reasons to do so before the space gets ...
  Brand Awareness, Branding, Digital Marketing, Marketing Strategy, Websites
• #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's RoundupAngela Natividad
  This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that ...
  Advertising, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google Analytics, Instagram, Marketing Strategy, Metrics, Millennials, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Web Analytics
• How to Create Buyer Personas [Infographic]Verónica Jarski
  Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
  Customer Insight, Data, Digital Marketing, Personas, Sales
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos