Digital Marketing

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• 2015 Digital Marketing Budgets: Top Priorities, Metrics, and ChallengesAyaz Nanji
  Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud.
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Online Marketing, Research Summaries, Survey Data
• Why Machine Learning Can Help Marketers Connect With ConsumersShekhar Deo
  When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look ...
  Big Data, Customer Behavior, Data, Digital Marketing, Marketing Strategy
• #SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital ReportAngela Natividad
  This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest ...
  Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, Gen Z, Millennials, Mobile Marketing, Pinterest, Social Media, SocialSkim, Technology, Twitter
• The Top-Rated Email Marketing PlatformsAyaz Nanji
  Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• The Rise of Podcasts as Business Education [Infographic]Verónica Jarski
  As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.
  Career Management, Content, Digital Marketing, Podcasting, Technology
• Ford CEO Mark Fields: Interactive Online Experiences Key to Car Sales [Video]Kerry O'Shea Gorgone
  Ford Motor Company President and CEO Mark Fields—on-site at NAIAS 2015 in Detroit—discusses the importance of interactivity when using online channels to reach car buyers.
  Content, Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing, Social Media
• Why Social Media Marketers and Brand Managers Should Care About Employee AdvocacyDave Hawley
  How can you make your brand's story stand out in today's noisy, always-on, social world? One solution is to harness the power of employee advocacy.
  Brand Awareness, Digital Marketing, Social Media, Social Networking
• #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!Angela Natividad
  Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Pinterest, Sales, Social Analytics, Social Media, Social Networking, SocialSkim, Technology, Twitter, Videos, Vine
• Four Factors That Affect the Viewability of Digital Display AdsAyaz Nanji
  More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google.
  Advertising, Digital Marketing, Google, Research Summaries, Sales and Advertising
• #SocialSkim: Instagram Challenges Twitter, Facebook's Year in Review, Top Video Ads, More!Angela Natividad
  'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Online Marketing, Search Engine Marketing, Social Media, SocialSkim, YouTube
• Three Surprising Ways You Can Use PPC to Enhance Your Content MarketingAdam Lundquist
  Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Facebook, Google, Online Marketing, PPC Campaigns, Social Media, Targeting
• What to Ask Yourself When Using Big Data to Understand Online AudiencesJames Webster
  Keep these five questions in mind when you're seeing the marketplace through the lens of Big Data.
  Big Data, Customer Behavior, Data, Digital Marketing
• #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!Angela Natividad
  Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
  Advertising, B2C, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• On #GivingTuesday, Focus on Connecting—Not MarketingJenna Sauber
  Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips.
  Content, Customer Relationships, Digital Marketing, Nonprofits
• Best-Practices for Sending Mobile Push MessagesAyaz Nanji
  What are the best days and times to send mobile push messages? How long should those notifications be? What should they say?
  Customer Behavior, Digital Marketing, Mobile Marketing, Research Summaries
• Publishers' Top Email Marketing Pain Points [Infographic]Ayaz Nanji
  More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris.
  Digital Marketing, Email, Email Marketing, Publishing, Research Summaries, Survey Data
• Why Left-Brained Thinkers Are Becoming More Important in MarketingDerek Slayton
  Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance.
  Career Management, Data, Digital Marketing, Sales
• Five Quick Tips for Engaging Prospects Through the Buyer's JourneyTim Minahan
  In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.
  Customer Acquisition, Customer Engagement, Digital Marketing, Sales, Social Listening, Social Media
• How to Read (and Decide) Your Marketing's Fate [Infographic]Verónica Jarski
  Can you read what's in the cards for your marketing campaigns? Some companies can—when they use the right tools and techniques.
  Digital Marketing, Marketing Plans, Marketing Strategy
• Digital Ad Performance by Device TypeAyaz Nanji
  Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Search Engine Marketing, Social Media, Social Networking