Digital Marketing

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• #SocialSkim: Grumpy Cat's Film Debut, Elections on Social, Brands on Movember, More!Angela Natividad
  How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big ...
  Advertising, B2C, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Online Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Twitter
• Six Mobile Marketing Predictions for 2015Ash Kumar
  The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all ...
  Advertising, Consumer Electronics, Digital Marketing, Digital Theory, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Videos
• #SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, Taco Bell Blacks Out, More!Angela Natividad
  Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Instagram Benchmark Data From 100 Top BrandsAyaz Nanji
  Some 86% of brands on the Interbrand 100 list have an account on Instagram as of 3Q14, up from 54% in 2Q12, according to a recent report from Simply Measured.
  Digital Marketing, Instagram, Research Summaries, Social Media, Social Networking
• #SocialSkim: Facebook's Anonymous Rooms, Kotex-Sponsored Vampires, Foursquare's First Ad CampaignAngela Natividad
  Get the scoop on Rooms, Facebook's new anonymous app; Foursquare's first ad campaign; and Kotex's lunge for vampire-loving teens. Also learn how to make sure Facebook posts appear at the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Inbound Marketing, Instagram, Marketing Strategy, Publishing, Social Media, SocialSkim, Twitter
• Retail Marketers' Top Digital ChannelsAyaz Nanji
  Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• When Should Marketers Send Holiday-Themed Emails?Ayaz Nanji
  Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• How to Build an Instagram Influencer Campaign in Six StepsRyan Stewart
  Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
  Brand Awareness, Community, Content, Content Marketing, Digital Marketing, Inbound Marketing, Instagram, Online Marketing, Public Relations, Relationship Marketing, Social Media
• #SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!Angela Natividad
  Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Market Research, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, Twitter
• Enterprises' Top Digital Marketing Priorities for 2015Ayaz Nanji
  Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data, Technology
• Marketing Retargeting: Trends, Benchmarks, and ChallengesAyaz Nanji
  Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Google, Marketing Strategy, Research Summaries, Survey Data, Targeting
• #SocialSkim: Facebook Interest Lists, Pinterest Picks, Socnets Teens Like, More!Angela Natividad
  Every week brings us fresh social surprises. This week, we'll show you the latest offerings and campaigns from Twitter, Facebook, Pinterest, and Instagram; a gorgeous kickoff video for the launch ...
  Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• The Most Used (and Liked) Marketing Tactics by Local AffiliatesAyaz Nanji
  Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle.
  Digital Marketing, Local Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Want to Create a Painless Prospecting Platform? You Need These Three ThingsTom Martin
  Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
  Consumer Electronics, Content, Content Strategy, Customer Acquisition, Customer Engagement, Digital Marketing, Lead Generation, Sales, Smartphones, Social Media
• #SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!Angela Natividad
  What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, ...
  Advertising, B2B Marketing, B2C, Customer Service, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Vine
• The Biggest Obstacles to Digital Marketing SuccessAyaz Nanji
  Marketers say a lack of effective strategies is the biggest obstacle to success in digital marketing, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Survey Data
• #SocialSkim: Social Ad Spend Evolves, Hyperlapse for Marketing, Better Twitter Search, More!Angela Natividad
  Do you want to pay to play? Find out how ad spend in social media is evolving. You'll also learn eight ways to use Hyperlapse for marketing, what a brand ...
  Advertising, Branding, Consumer Electronics, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Interactive Marketing, Marketing Strategy, Mobile Marketing, Small Business, SMBs, Social Media, SocialSkim, Twitter, Web Content
• 10 Tips for Managing Your Visual Content (Without Going Crazy)Liz McClellan
  Do you know the location and status of all your visual content? These tips can help you keep your visual asset management from becoming a logistical nightmare.
  Content, Content Marketing, Digital Marketing
• E-Commerce Goes Global [Infographic]Verónica Jarski
  The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets.
  Digital Marketing, E-Commerce, Retail Marketing, Sales
• Why Crowdfunding Is a Must-Have Marketing Tool for BrandsRichard Swart
  Crowdfunding isn't just for small businesses anymore. Find out why billion-dollar brands are now turning to crowdfunding for marketing opportunities.
  Community, Creativity, Crowdfunding, Customer Engagement, Digital Marketing