Digital Marketing

Topics » Articles » Digital Marketing

• #SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This WeekChristian Neri
  This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter
• #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekChristian Neri
  Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad ...
  Advertising, Augmented Reality, Career Management, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Videos
• The Content Structures, Processes, and Tools Most Used by MarketersAyaz Nanji
  Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey ...
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]Laura Forer
  Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in ...
  B2B Marketing, Digital Marketing, Email, Email Marketing, Instagram, LinkedIn, Millennials, Social Media
• Facebook Advertising Benchmarks for 2Q17Ayaz Nanji
  The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This WeekChristian Neri
  Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; ...
  Content, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos, YouTube
• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest, Snapchat, Social Media, Television, Trump, TV, Twitter
• How to Use Data to Reach New and Existing Customers [Infographic]Laura Forer
  Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.
  Big Data, Data, Digital Marketing, Marketing Analytics, Technology
• How Digital Ad Frequency Impacts Awareness and Purchase IntentAyaz Nanji
  Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.
  Advertising, Brand Awareness, Customer Behavior, Digital Marketing, Research Summaries
• The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]Laura Forer
  Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters.
  Advertising, Digital Marketing, Marketing Smarter, Marketing Strategy, Technology
• #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This WeekChristian Neri
  Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool ...
  Advertising, B2B Marketing, B2C, Content, Content Strategy, Demographics, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Television, TV, Videos, YouTube
• Winter Is Coming: What Retailers Can Do to Prepare for the HolidaysAyaz Nanji
  Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to ...
  Digital Marketing, E-Commerce, Marketing Strategy, Research Summaries, Retail Marketing, Survey Data
• The Five Pillars of a Solid Digital Marketing Strategy That EnduresPeter Petralia
  Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time ...
  Content, Data, Digital Marketing, Digital Theory, Marketing Planning, Marketing Plans, Marketing Strategy, Measurement
• How Email Is Accessed in 2017: Top Devices, Platforms, and ClientsAyaz Nanji
  More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian Neri
  This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Why Most Marketers Should Care About Virtual and Augmented RealityBart Fish
  Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will ...
  Augmented Reality, Digital Marketing, Digital Theory, Marketing Strategy, Technology, Virtual Reality
• For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies
  Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may ...
  Advertising, B2B Marketing, Digital Marketing, Marketing Strategy, Mobile Marketing, Social Media
• #SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This WeekChristian Neri
  LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• Five Best-Practices for Managing Digital Marketing Content and AssetsLeslie Weller
  In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.
  Content, Digital Marketing, Marketing Automation, Web Content
• #SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This WeekChristian Neri
  This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos