Digital Marketing

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• Small YouTube Special Features You've Wrongfully IgnoredAmanda DiSilvestro
  These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among ...
  Content, Content Marketing, Digital Marketing, Google, Marketing Tips, Mobile Marketing, Social Media, Videos, Web Content, YouTube
• Four Reasons to Outsource Your Social Media (and Four Reasons Not to)Ben Austin
  Should you outsource your social media? Before you make a decision, carefully weigh the pros and cons
  Digital Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Challenges, Social Media, Social Networking, Twitter, YouTube
• Seven Deadly Sins of Mobile Marketing [Infographic]Verónica Jarski
  Are you sabotaging your campaigns by committing these grave mobile marketing sins?
  Consumer Electronics, Content, Content Marketing, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team TodayPreeti Upadhyaya
  How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how ...
  B2B Marketing, Career Management, Content Marketing, Digital Marketing, Marketing Operations, Marketing Strategy, Mobile Marketing, SEO, Technology, Web Content, Web Copy, Website Design, Writing
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Using the Cloud to Tear Down the Walls of Customer ChannelsJohn Hessinger
  Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
  Customer Relationships, Digital Marketing, Marketing Strategy, Technology, Thought Leadership
• Stop Boring Your Customers by Sharing Too Much DataGavin McMahon
  Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five different types.
  Big Data, Customer Insight, Data, Digital Marketing, Marketing Challenges
• Marketers' Biggest Obstacles to Effective PersonalizationAyaz Nanji
  More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar.
  Digital Marketing, Marketing Strategy, Personalization, Research Summaries, Survey Data
• Consumer Psychology and the E-Commerce Checkout [Infographic]Verónica Jarski
  How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic.
  Customer Behavior, Customer Experience, Customer Insight, Digital Marketing
• The Most Effective, Most Used, and Most Budgeted for Digital Marketing TacticsAyaz Nanji
  US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Three Ways Social Media Tools Are Failing YouKristin Muhlner
  Social tools that have been around as long as Twitter and Facebook are not delivering the results that marketers need. Here's a look at three reasons why those tools aren't ...
  Blog Monitoring, Brand Management, Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Social Media, Web Analytics
• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• Four Signs That Long-Tail Content Is Experiencing a RebirthBeth Murphy
  Until recently, the long tail seemed like a dead end for many publishers. But we are now seeing signs of a rebirth of diverse and special-interest content. Here are four ...
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Digital Marketing, Search Engine Marketing, Search Engines, Websites
• Men vs. Women on Instagram [Infographic]Verónica Jarski
  Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of ...
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Instagram, Smartphones, Social Media
• Why We Need to Teach Children About MarketingDennis Shiao
  Marketers, do the children in your life know what you do for a living? Check out these reasons to start talking to children early about careers in marketing.
  Career Management, Digital Marketing, Thought Leadership
• #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!Angela Natividad
  Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Marketing Strategy, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Is Facebook Still Cool? And for Marketers, Does It Matter?Mike Barrett
  For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?
  Advertising, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Social Media, Social Networking
• The State of B2B Search MarketingAyaz Nanji
  Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.
  B2B Marketing, Digital Marketing, Keywords, Research Summaries, Search Engine Marketing
• Six Benefits of Using a Subscription Model for Your Business [Infographic]Verónica Jarski
  Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
  Customer Behavior, Customer Engagement, Digital Marketing, Email, Email Marketing, Sales, Word-of-Mouth