Digital Marketing

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• What Info Do Consumers Value Most on Local Business Websites?Ayaz Nanji
  Consumers most value the "four Ps"—product, price, place, and phone number—on local business websites, according to a recent report from BrightLocal.
  Digital Marketing, Interactive Marketing, Local Marketing, Research Summaries, Survey Data, Website Design, Websites
• Digital Marketing Trends: More Money Going to Proven ChannelsAyaz Nanji
  Marketers are planning to primarily increase spend on proven channels in 2014, with a smaller share going to unproven tactics, according to a recent report from Conversant.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data
• Email Marketing Tactics: What Worked (and What Didn't) in 2013Ayaz Nanji
  Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• #SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!Angela Natividad
  Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Social Media, Social Networking, SocialSkim, Twitter
• Which Devices Are B2C Marketing Emails Opened On?Ayaz Nanji
  Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink.
  B2C, Digital Marketing, Email, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4Ayaz Nanji
  The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Five Content Marketing Takeaways From Ron BurgundyAdam Weinroth
  "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five ...
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Promotions, Public Relations, Social Media, Television, TV, YouTube
• 2014 Marketing Agency OutlookAyaz Nanji
  Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US.
  Digital Marketing, Marketing Challenges, Marketing Planning, Marketing Strategy, Research Summaries
• Four Digital Marketing Trends to Watch in 2014George Burciaga
  Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
  Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos
• How Companies Use Twitter: Big Brands vs. Small BrandsAyaz Nanji
  Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report by Simply Measured.
  Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Eye-Tracking Study: How to Beat Display Ad BlindnessAyaz Nanji
  Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data from ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• Six Tips for Executing a Successful Augmented Reality CampaignNeal Applefeld
  Executing an innovative and successful augmented reality (AR) marketing campaign doesn't have to be complicated. For retail marketers considering experimenting with AR, here are a few simple tips to keep ...
  Advertising, Augmented Reality, B2C, Digital Marketing, Mobile Marketing, Retail Marketing, Smartphones
• #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest PersonalizedAngela Natividad
  The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Video Blogs, Vine, YouTube
• Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?Joseph Pigato
  Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that ...
  B2C, Customer Behavior, Customer Engagement, Digital Marketing, Email, Integrated Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Website Design, Websites
• Four Keys to Traditional Marketing in a Digital WorldMark Krenn
  Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools?
  Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, Marketing Strategy
• Today's Marketing Technology Landscape [Infographic]Verónica Jarski
  Want to know more about the vast arrays of software available to marketers today? Check out this infographic featuring 947 companies placed into 43 categories across six classes.
  CRM, Digital Marketing, High-Tech Marketing, Marketing Tips, Technology
• 2014 Content Marketing Trends and TacticsAyaz Nanji
  Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
  Benchmarking, Content, Content Marketing, Digital Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!Angela Natividad
  Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google Analytics, LinkedIn, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube