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Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
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From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
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Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
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Mobile Innovation (Part 1): Welcome to Your Innovation Moment, MarketersChristina "CK" Kerley
Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your ...
Consumer Electronics,
Content,
Customer Behavior,
Customer Communications,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Direct Marketing,
E-Commerce,
Integrated Marketing,
Interactive Marketing,
Mobile Marketing
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Which Genres of Branded Video Work Best?Allan Johnson
What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll ...
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Email Volume Up 5%; Opens Highest on Saturdays, SundaysLenna Garibian
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
Blog Comments,
Blogging,
Content,
Content Marketing,
Direct Marketing,
Inbound Marketing,
Lead Generation,
Marketing Strategy,
Sales,
SEO,
Social Media,
Strategy,
Web Content,
Web Copy,
Writing
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Want Effective Calls to Action? Use 'Action Trains'Alex Becker
The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is ...
B2C,
Customer Acquisition,
Customer Behavior,
Customer Engagement,
Direct Marketing,
E-Commerce,
Email Marketing,
Facebook,
Inbound Marketing,
Lead Generation,
Sales,
Website Design
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Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
Ad Copy,
Advertising,
Career Management,
Copywriting,
Customer Acquisition,
Customer Behavior,
Direct Marketing,
Product Marketing,
Research,
Television,
TV,
Writing
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Your Guide to Getting Started With Digital SignageTodd Hemme
When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
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Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)Sid Smith
This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?"
B2B Marketing,
Blogging,
Content,
Content Marketing,
Customer Acquisition,
Digital Theory,
Direct Marketing,
Inbound Marketing,
Lead Generation,
Lead Nurturing,
LinkedIn,
Marketing Automation,
Online Marketing,
Search Engine Marketing,
Social Media,
Social Networking,
Web Content
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7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
Ad Copy,
Advertising,
Brand Awareness,
Branding,
Customer Acquisition,
Customer Engagement,
Customer Relationships,
Digital Marketing,
Digital Theory,
Direct Marketing,
Email,
Facebook,
Integrated Marketing,
Interactive Marketing,
Lead Generation,
Mobile Marketing,
Online Marketing,
Smart Phones,
Social Media,
Television
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Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
Customer Acquisition,
Customer Experience,
Customer Relationships,
Direct Marketing,
E-Commerce,
Email,
Email Marketing,
Integrated Marketing,
Mobile Marketing,
Online Marketing,
Social Media,
Targeting
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What You Need to Know About Printing, Including CostsDebbie Simpson
We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
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Optimize Email for Abandoned Carts [Slide Show]Christian Gulliksen
Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up?
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Prepare for 2013: 10 B2B Marketing Trends and DevelopmentsUri Bar-Joseph
Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
B2B Marketing,
Content Marketing,
Digital Marketing,
Digital Theory,
Direct Marketing,
Integrated Marketing,
Marketing Strategy,
Measurement,
Mobile Marketing,
PPC Campaigns,
Sales
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Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
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Driving Direct Sales With Social MediaDavid Klein
Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can ...
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B2B Direct Mail: Four Tips for a Healthy ROI
In a
recent article at Chief Marketer, Beth Negus Viveiros argues that leaving
direct mail out of your B2B marketing mix might be a big mistake—even in the
digital age. "Done the right ...
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How to Reactivate Your Lapsed Email SubscribersDenise Keller
You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid ...
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