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Email Volume and Open Rates Up: Benchmark ReportAyaz Nanji
Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by ...
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Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
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Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
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Social Sharing Boosts Email Results [Infographic]Verónica Maria Jarski
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
Content,
Content Marketing,
Customer Engagement,
Digital Marketing,
Email,
Email Campaigns,
Email Marketing,
Facebook,
LinkedIn,
Social Media,
Twitter
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Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
Content,
Content Marketing,
Customer Acquisition,
Customer-Centric,
Customer Insight,
Customer Relationships,
Email,
Email Campaigns,
Inbound Marketing,
Lead Generation,
Marketing Automation,
Marketing Strategy,
Mobile Marketing,
Personas,
Sales,
Social Media
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Email Volume Up 5%; Opens Highest on Saturdays, SundaysLenna Garibian
Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
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Key Email Engagement Tactics: Benchmarks and TrendsLenna Garibian
With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a ...
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What Marketers Can Learn From a Gaming Company's Email TacticsDamian Borichevsky
With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers ...
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Five Ways to Optimize Email for Mobile
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Best Times to Send Email for Opens and Click-Throughs [Infographic]
To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. ...
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What Marketers Can Learn From FarmersBecky McCray
Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and ...
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Four Email Marketing Blunders
Despite the glitz and glamour of newer marketing channels, most people still favor tried-and-true email. "A recent study asked consumers which channel they prefer for receiving permission-based promotional messages," reports ...
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How to Nurture Your Marketing Automation Leads to a Certain SaleSid Smith
A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel." But it's not—at least not if you want ...
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Five A/B Tests You Should Use
"A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger.
With A/B testing—which simply ...
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Mobile Email Expected to Reach Tipping Point in 2013
More than one-third of email messages across 12 key industries were opened via mobile devices in the first half of 2012, up from 20% one year earlier; moreover, for most ...
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Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing ResultsAmanda Hinkle
It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing ...
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The Case for Short and Sweet
Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
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How to Put Some Oomph Back in Your Email Campaigns
When everything's going well, it's easy to find yourself in an email-marketing rut.
Perhaps you've gotten complacent with ROI that's good—but not great. Or maybe you're boring your customers with the ...
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Email Open and Click Rates: Benchmarks and Trends
Average email open rates continued on their downward path during 2011 and the first quarter of 2012, though click-through rates increased slightly during the same period, according to Silverpop's Email ...
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Three Arguments to Promote Smarter Email Campaigns
In a post at Marketing Insights, Tom Meriam recounts a nightmare scenario described by one of his prospects: Two weeks into a new job, the CEO demanded that an email ...
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