Email Deliverability

Topics » Articles » Email Deliverability

• Do You Still Believe These Three Urban Myths of Email Marketing?Jen Ribble
  Don't let the stories scare you. Some of the email axioms we believe to be true just aren't—at least, not anymore. See whether you've fallen victim to some of the ...
  Email, Email Deliverability, Email Marketing
• Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]Laura Forer
  It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the ...
  Email, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Google
• Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?Ayaz Nanji
  Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016Ayaz Nanji
  Some 13% of emails sent by businesses in 2016 were deleted by their recipients without being read, according to recent research from Return Path.
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Six Email Worst-Practices: How to Send Your Emails to Your Customer's TrashDan Hanrahan
  Are you becoming an annoyance in your customer's inbox? Avoid these six worst-practices and learn how to instead get your messaging to resonate with your audience.
  Content, Email, Email Campaigns, Email Deliverability, Email Marketing, Personalization, Segmentation
• The Impact of Email List Segmentation on EngagementAyaz Nanji
  Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse-report, and unsubscribe rates—than non-segmented campaigns, according to recent research from MailChimp.
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Email Open Rate Benchmarks for Sales MessagesAyaz Nanji
  Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Sales, Sales and Advertising
• Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About ThemChad S. White
  In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing
• 2Q16 Email Deliverability BenchmarksAyaz Nanji
  Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?Amalia Bercot
  Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as ...
  Email, Email Deliverability, Email Marketing
• Email Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'tsBrian Shilling
  Though most email marketers focus on optimizing click-through rates and open rates—and for good reason—those popular metrics won't add up to success if your emails don't land in your contacts' ...
  Email, Email Deliverability, Email Marketing, Mobile Marketing, Spam
• Do Consumers Read Emails Sent by Businesses?Ayaz Nanji
  What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Survey Data
• What Marketers Need to Know About Yahoo Mail's Birthday MakeoverBrad van der Woerd
  Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential ...
  Email, Email Deliverability, Email Marketing, Email Service Providers
• How to Sidestep the Spam Folder in Your Email MarketingElizabeth Victor
  From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both ...
  Content, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Spam
• Email Deliverability 2015: Are Messages Reaching Inboxes?Ayaz Nanji
  Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
  To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Service Providers, Engagement
• How to Manage Email Deliverability: Six Simple Best-PracticesEvan Burke
  Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.
  Email, Email Deliverability, Email Marketing, Email Service Providers
• Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy CommunicationsEmily Konouchi
  In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
  Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Writing
• 15 Email Marketing Myths Debunked!Verónica Jarski
  How well do you understand email marketing? Here's a look at common misconceptions regarding email.
  Email, Email Deliverability, Email Lists, Email Marketing
• The Top 10 Keys to Writing Attention-Capturing Subject LinesCurt Keller
  All the great email content in the world isn't going to do your brand a bit of good if no one opens your emails. Which is why you need attention-grabbing ...
  Content, Direct Marketing, Email Campaigns, Email Deliverability, Email Marketing, Email Subject Lines, Writing