Email Hygiene

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• Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]Laura Forer
  Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
  Data, Email, Email Hygiene, Segmentation
• Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]Laura Forer
  It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the ...
  Email, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Google
• Keep It Clean: The Importance of Email-List Hygiene [Infographic]Vahe Habeshian
  Emailing only to contacts who are likely to interact with your email campaigns is crucial. Why? For one, if there are too many bounces, you risk getting blocked.
  Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing
• Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About ThemChad S. White
  In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing
• Five Simple but Often Overlooked Ways to Boost Your Email MarketingMeera Kothand
  Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed ...
  Email, Email Campaigns, Email Hygiene, Email Marketing, Email Subject Lines
• Eight Ridiculously Silly Ways to Sabotage Your Email Marketing EffortsMeera Kothand
  Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email ...
  Email, Email Hygiene, Email Marketing, Engagement, Mobile Marketing, Segmentation
• Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
  To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Service Providers, Engagement
• Top Six Ways to Grow Your Email Subscription ListLinda West
  Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal.
  Content, Customer Relationships, Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• How to Win Back Inactive Email SubscribersAyaz Nanji
  The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Subject Lines, Research Summaries
• Nine Easy Ideas on How to Perform Behavioral SegmentationLiga Bizune
  Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.
  Customer Relationships, Customer Retention, Email, Email Campaigns, Email Hygiene, Email Lists, Personalization, Segmentation
• The Five Data Management Practices B2B Marketers Are OverlookingDerek Slayton
  Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and ...
  Data, Email Hygiene, Email Lists, Management, Measurement
• An Email Marketing Conundrum: Permission vs. ForgivenessKaren Talavera
  You've probably heard the saying, "It's better to ask for forgiveness than permission." All too often I hear from marketers and business owners who find themselves considering such an unfortunate ...
  Customer Communications, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Email Marketing: Deliverability Trends and Benchmarks
  Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to ...
  Customer Behavior, Email, Email Deliverability, Email Hygiene, Permission Email Marketing, Research Summaries
• Four Things to Dump From Your Email List Right Now
  List churn is not an uncommon phenomenon; people change personal addresses, leave their former work addresses, or enter misspelled addresses when opting in. And that can be a problem if ...
  Email Deliverability, Email Hygiene, Email Lists
• Three Email Marketing Tips From Seinfeld
  We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity. "Although the show might not seem the ...
  Customer Relationships, Customer Service, Email Hygiene, Email Marketing, Segmentation
• How to Reactivate Your Lapsed Email SubscribersDenise Keller
  You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid ...
  Customer Behavior, Customer Relationships, Customer Retention, Direct Marketing, Email, Email Hygiene, Email Lists
• Email Marketing Sender Reputation Benchmarks and Trends
  Increases in worldwide spam volumes have driven ISPs (Internet service providers) to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations ...
  Email Deliverability, Email Hygiene, Email Marketing, Research Summaries
• Why Inactive Subscribers Might Be Just Fine
  According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is ...
  Customer Behavior, Email, Email Hygiene, Email Lists, Email Marketing
• Great. More Spam Jargon.
  When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
  Email Hygiene, Email Lists, Email Marketing, Marketing Tips, Spam
• Four Key Components of E-Newsletter AdvertisingDrew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they ...
  Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting