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How to Gain Subscribers Without Buying Email ListsMeghan Keaney Anderson
Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ...
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Seven Deadly Email Marketing Sins, and How to Avoid ThemJames Duval
If you're interested in optimizing your email campaigns at all, you'll steer well clear of the all-too-tempting email marketing sins of pride, greed, lust, envy, gluttony, wrath, and sloth!
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Three Ways to Reactivate Lapsed Subscribers
"If you check your subscriber lists, you'll probably find contacts lingering who should have been dealt with long ago," says Denise Keller in an article at MarketingProfs.
"Instead of sitting ...
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Four Things to Dump From Your Email List Right Now
List churn is not an uncommon phenomenon; people change personal addresses, leave their former work addresses, or enter misspelled addresses when opting in. And that can be a problem if ...
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Nineteen (19!) Ideas for Growing Your Email ListHunter Boyle
What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality ...
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How to Reactivate Your Lapsed Email SubscribersDenise Keller
You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid ...
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Picture This: Acquisition Email That's More VisualEric Didier
Looking at the evolution of social media over the last few years, you can plainly see that it's now being driven by imagery. Consider Facebook's Timeline (and its acquisition of ...
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Do You Still Email Like It's 1999?
"Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
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US Companies Unprepared for Canada's New Anti-Spam Act
In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law ...
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Why Inactive Subscribers Might Be Just Fine
According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list.
But Dela Quist takes a contrarian view. "Inactivity is ...
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Email Like It's 2012, Not 1999Karen Talavera
No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing ...
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How to Build Email Lists With Social Media
Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done.
"[E]ven your most dedicated fans and followers will likely not ...
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Gut Check: Are You Ready for Mobile Marketing?Mike Romano
Today, mobile is everywhere. But how can marketers use this powerful force to their advantage? Here are four critical questions every business should consider to maximize its mobile marketing return ...
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Are Popover Forms Right for You?
Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
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Five Steps for Building Your Email and SMS Lists via Social MediaChris Watland
Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting ...
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SMBs Missing Email List-Building Opportunities
Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any ...
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How Your Customers and Analytics Can Help Increase Online SalesNick Stamoulis
Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost ...
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You Botched That Marketing Email. Now What?John Murphy
Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
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Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]Tyler Garns
The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
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The Evolution of B2B Marketing: Why Generating Leads Isn't Enough AnymoreMichelle Boockoff-Bajdek
Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people ...
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