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• #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's RoundupChristian Neri
  This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and ...
  Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• The 10 Most Popular iPhone AppsAyaz Nanji
  The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most ...
  Customer Behavior, Digital Marketing, Facebook, Mobile Marketing, Research Summaries
• Why People Share Content on FacebookAyaz Nanji
  What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
  Customer Behavior, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's RoundupChristian Neri
  New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ...
  Advertising, B2C, Branding, Content, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Tumblr, Twitter
• Six B2B Takeaways From Six Great Facebook AdsDaniel Kushner
  Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, ...
  Ad Copy, Advertising, B2B Marketing, Content, Facebook, Marketing Strategy, Social Media
• #SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter, Videos, Virtual Reality
• How Dads Participate in Social Media [Infographic]Verónica Jarski
  Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what ...
  Customer Behavior, Digital Marketing, Facebook, Instagram, Social Media, Social Networking, Twitter
• The Content Sharing Habits of Facebook UsersAyaz Nanji
  More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.
  Content, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's RoundupChristian Neri
  The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• How to Pick the Right Social Platform to Grow Your Sales [Infographic]Verónica Jarski
  Not every social platform suits every business. Use these tips to choose the right social platform for you to engage your potential customers and deepen existing relationships.
  Consumer Electronics, Customer Behavior, Customer Engagement, Digital Marketing, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Sales, Smartphones, Social Media, Twitter, Videos, Vine, YouTube
• #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's RoundupChristian Neri
  Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Obama, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• Do People Use Facebook's Reactions Feature?Ayaz Nanji
  Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research ...
  Facebook, Research Summaries, Social Media, Social Networking
• How to Discover Engaging Content to Share on Social MediaJessica Davis
  Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways ...
  Blogging, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Newsletters, Social Media, Twitter, User-Generated Content, Web Content
• Social Media Trends for 2016: Marketers' Top Platforms and Content TypesAyaz Nanji
  Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data ...
  Content, Content Marketing, Digital Marketing, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's RoundupChristian Neri
  Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Twitter, Videos
• Social Media vs. Content: Where Should You Invest?Rohan Ayyar
  Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where ...
  Advertising, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Marketing Strategy, ROI, Social Analytics, Social Media, Twitter
• #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's RoundupChristian Neri
  From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Vine, YouTube
• #SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's RoundupChristian Neri
  Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, YouTube
• Social Media Follower-Growth Benchmarks for BrandsAyaz Nanji
  As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate?
  Benchmarking, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• The Science Behind the Most Popular Infographics [Infographic]Verónica Jarski
  Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common.
  Content, Content Marketing, Content Strategy, Customer Engagement, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter