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• From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your BrandWilliam Arruda
  Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into ...
  Brand Management, Brand Positioning, Branding, Career Management, Facebook, Reputation Management, Social Media, Social Networking
• Small Businesses Find ROI in Social Media [Infographic]Verónica Jarski
  A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...
  Customer Acquisition, Customer Relationships, Demographics, Facebook, Google+, Lead Generation, LinkedIn, Social Media, Twitter
• Four Steps for Using Images in Your Brand's Social StrategyStephen Shepherd
  As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Creativity, Customer Engagement, Customer Loyalty, Facebook, Instagram, Pinterest, Social Media, Twitter
• Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
  Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
  Advertising, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Survey Data
• Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
  If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
  Digital Marketing, Facebook, LinkedIn, Podcasting, Research Summaries, Social Media, YouTube
• The Hyperconnected Life [Infographic]Verónica Jarski
  Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
  Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Millennials, Segmentation, Social Media, Twitter
• Instagram More Effective Than Pinterest for Top BrandsAyaz Nanji
  Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
  Customer Communications, Digital Marketing, Facebook, Instagram, Interactive Marketing, Pinterest, Research Summaries
• The State of Digital Content [Infographic]Verónica Jarski
  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Digital Marketing, Email, Facebook, Mobile Marketing, Pinterest, Smartphones, Social Media
• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook, Instagram, Social Media, Twitter, User-Generated Content, Websites
• #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest StressAngela Natividad
  This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set ...
  Brand Awareness, Brand Management, Brand Positioning, Content, Content Marketing, Creativity, Customer Relationships, Facebook, Google+, Humor, Pinterest, Social Media, SocialSkim, Videos
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media
• When Did Social Media Lose Its Way? [Infographic]Verónica Jarski
  In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
  Brand Management, Customer Relationships, Customer Retention, Digital Marketing, Facebook, Social Business, Social Media, Twitter
• Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
  The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
  B2C, Brand Loyalty, Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media
• A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Jarski
  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
  Advertising, Consumer Electronics, Content, Customer Communications, Customer Engagement, Customer Relationships, Email, Facebook, Sales and Advertising, Social Media
• #SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Pinterest, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, YouTube
• How to Keep It Human in the Robotized SocialverseAlesia Krush
  Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as ...
  Customer Engagement, Facebook, Marketing Tips, Personalization, Social Media, Social Networking, Twitter
• Social Sharing Boosts Email Results [Infographic]Verónica Jarski
  Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put ...
  Content, Content Marketing, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Facebook, LinkedIn, Social Media, Twitter
• #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
  Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
  Advertising, Digital Theory, Facebook, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Jarski
  To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
  Career Management, Facebook, Job Search, LinkedIn, Management, Social Media, Twitter
• Online Video: 39B Watched, Ad Views Surpass 13B for First Time
  Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore ...
  Advertising, Content, Customer Behavior, Facebook, Google, Research Summaries, Videos, YouTube