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• The Social Super Bowl XLVII [Infographics]Verónica Jarski
  Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time ...
  Advertising, Brand Awareness, Brand Management, Customer Relationships, Facebook, Public Relations, Social Media, Twitter
• Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkimAngela Natividad
  Like a good how-to lesson? We know we do, and this week in social media is packed with piles of 'em. It's all here, and then some. Skim for experience!
  Advertising, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Measurement, Pinterest, Social Business, Social Media, SocialSkim, Twitter, YouTube
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, Email, Facebook, Integrated Marketing, Interactive Marketing, Lead Generation, Mobile Marketing, Online Marketing, Smartphones, Social Media, Television
• B2B Benchmarks: Top Tactics for Driving Traffic and LeadsLenna Garibian
  Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver ...
  B2B Marketing, Facebook, Google, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Online Marketing, Research Summaries, Search Engine Marketing, Social Media, Twitter, Websites
• Socially Devoted: Brands Responding to More Fan QuestionsLenna Garibian
  Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time, according to new data from Socialbakers. On average, brands answered 55% ...
  Brand Management, Facebook, Research Summaries, Social Media
• World Internet Stats: Websites, Email, Social Media, and MoreLenna Garibian
  In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled ...
  Blogging, Customer Behavior, Email, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkimAngela Natividad
  This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving ...
  Digital Marketing, Digital Theory, Facebook, Measurement, Pinterest, Social Business, Social Media, SocialSkim, Twitter, YouTube
• Three Ways You're Pushing Away Customers on Facebook... and 11 Ideas for Engaging Them [Slide Show]Verónica Jarski
  Many businesses create a Facebook company page then expect customers to engage with them immediately. However, many companies make the following mistakes that push customers away.
  Content, Facebook
• News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
  Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
  Content, Customer Behavior, Facebook, Google+, Mobile Marketing, Research Summaries, Search Engines, Social Media, Word-of-Mouth
• Facebook Surpasses Google Maps, Now No. 1 Mobile App in USLenna Garibian
  Facebook closed out 2012 with good news on the mobile front: Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app ...
  Customer Behavior, Facebook, Google, Mobile Marketing, Research Summaries, Social Media
• Social Networking: 45% Check Out Brands' PagesLenna Garibian
  Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a ...
  Brand Management, Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Swipp, Groupon, Foursquare, LinkedIn, and more... The Week in Social Media #SocialSkimAngela Natividad
  This week's #SocialSkim is especially insight-rich. Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn ...
  Digital Marketing, Digital Theory, Facebook, LinkedIn, Online Marketing, Social Business, Social Media, SocialSkim
• The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]Verónica Jarski
  Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ...
  Brand Management, Content, Customer Relationships, Facebook, Marketing Tips, Pinterest, Social Media, Social Networking, Twitter
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'Lenna Garibian
  Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose ...
  Customer Engagement, Email, Facebook, Mobile Marketing, Pinterest, Research Summaries, Smartphones, Social Media, Twitter, Websites
• Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkimAngela Natividad
  Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's ...
  Advertising, B2B Marketing, Community, Community Management, Customer Behavior, Demographics, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• Confusion About How Facebook, Google Make MoneyLenna Garibian
  Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey ...
  Advertising, Facebook, Google, PPC Campaigns, Research Summaries, Search Engines
• What Drives Readers to Your ContentLenna Garibian
  More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue ...
  Content, Content Marketing, Email, Facebook, Research Summaries, SEO, Social Media, Websites
• #SocialSkim: Social Media Update, Week of January 7, 2013Angela Natividad
  What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that ...
  Advertising, B2B Marketing, Consumer Electronics, Digital Theory, Facebook, Google, Google+, Mobile Marketing, Social Business, Social Media, SocialSkim
• Pew: Digital, Social Technologies Redefining Arts PromotionLenna Garibian
  The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and ...
  Blogging, Customer Behavior, Facebook, Mobile Marketing, Online Marketing, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube