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• Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
  From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social ...
  Blogging, Customer Behavior, Email, Facebook, Obama, Research Summaries, Social Media, Twitter, User-Generated Content, Videos, Word-of-Mouth
• National Brands Betting on Local Digital Marketing in 2013
  Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with ...
  Blogging, Facebook, Local Marketing, Mobile Marketing, Research Summaries, Sales, Social Networking, Twitter, User-Generated Content
• Engagement With Brands via Facebook Surging in 2012
  Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies ...
  Advertising, Brand Management, Customer Engagement, Facebook, Mobile Marketing, Research Summaries, Search Engine Marketing, Social Networking
• Blogging Drives Leads, Website Traffic
  Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by ...
  B2B Marketing, Blogging, Content, Facebook, Lead Generation, Research Summaries, SEO, Twitter, Websites
• Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
  Brand Ambassadors, Brand Positioning, Customer Engagement, Facebook
• Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot
  Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut appearance on the top 50 chart, at No. 50. Microsoft ...
  Advertising, Customer Behavior, Facebook, Google, MySpace, Research Summaries, Social Networking, Twitter, Websites
• Who's in Favor of Targeted Social Media Ads?
  In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ...
  Advertising, Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Small Business and the Presidential Election, the Economy, and Marketing
  US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle ...
  Facebook, Google+, Mobile Marketing, Online Marketing, Research Summaries, Small Business, Social Media, Twitter, User-Generated Content
• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Research Summaries, Twitter, Videos, Writing
• Content Plays Critical Role Throughout Tech-Buying CycleLenna Garibian
  When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.
  B2B Marketing, Content Marketing, Email, Facebook, Google, LinkedIn, Mobile Marketing, Research Summaries, Services Marketing, Social Networking, Technology, Twitter, White Papers
• Social Marketing: Key Trends and Tools for B2Bs and B2Cs
  More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for ...
  Advertising, B2B Marketing, Facebook, LinkedIn, Research Summaries, ROI, Social Networking, Twitter, YouTube
• Dissecting Social Media Buzz on Controversial Topics
  Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral ...
  Blog Comments, Blogging, Facebook, Research Summaries, Social Media, Twitter, User-Generated Content, Word-of-Mouth, YouTube
• 23 Tips for Using LinkedIn, Facebook, and Twitter for BusinessSookie Shuen
  With the global economy still slumping, businesses and marketing companies are embracing new methods of social marketing as a way to spread the word in a more reliable, consistent, and ...
  Content, Customer Relationships, Customer Service, Facebook, LinkedIn, Marketing Strategy, Social Media, Social Networking, Twitter
• Photo-Sharing on Pinterest, Instagram, and Tumblr
  Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them ...
  Facebook, Instagram, Mobile Marketing, Pinterest, Research Summaries, Social Networking, User-Generated Content, Videos
• Social Sharing Best-Practices for B2Bs and B2Cs
  As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• Why Facebook Users 'Like' (and 'Unlike') Brands
  Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, ...
  Brand Management, Customer Behavior, Customer Relationships, Facebook, Research Summaries, Social Networking
• Four Steps to a Social Media Strategy [Infographic]Dave Calibey, Maura Beaudreault
  Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how ...
  Brand Awareness, Brand Management, Customer Relationships, Facebook, Google+, Marketing Strategy, Pinterest, Social Media, Social Networking, Twitter
• 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business
  Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, ...
  Facebook, Lead Generation, Networking, Research Summaries, Small Business, Social Networking, Websites
• Professional vs. Personal: The Social Media Mindset DivideLenna Garibian
  Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but ...
  Customer Behavior, Digital Theory, Facebook, LinkedIn, Pinterest, Research Summaries, Social Networking, Twitter
• Email Marketing + Social Media: 1 + 1 > 2 [Slide Show]Christian Gulliksen
  Do you include social sharing buttons in email campaigns? If not, you're missing out on the exponential reach of your subscribers' personal and professional networks. It's not that they might ...
  Email, Email Marketing, Facebook, LinkedIn, Social Media, Twitter